Manager, Partnerships Marketing - Authentic
Los Angeles, CA
About the Job
Who We Are
Authentic is a global brand development, marketing and entertainment platform. Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are a Lifestyle and Entertainment platform comprising value-driving business models and global brands. Authentic creates sustainable revenue streams through brand development, strategic partnerships and digital innovation.
Why Authentic
You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You'll Do
The Manager, Partnerships Marketing is responsible for working with collaboration partners on products and provide research expertise on trends, culture, and fashion. You'll be responsible for brand collaborations, which includes but is not limited to working with Brand and Marketing leaders on prospecting fashion, celebrity, influencer, artist, retail, and other collaboration partners You'll liaise regularly with internal and external partners to support collaboration and partnership goals.
What you'll be working on
- Grow Authentic's partner database through continuous research of potential partners and generate interest to drive collaborations, through outreach
- Manage licensing deals with Collaboration partners and ensure systems are updated
- Keep the team apprised of trends in fashion and culture
- Understand each brand's value proposition in the Authentic portfolio and prepare compelling presentations to prospects
- Work cross functionally with the appropriate teams to compile and ensure timely completion of Post Collaboration briefs beginning with Ideation to Activation – status calls, weekly sales, press recaps, and monthly reports, spreadsheets
- Participate in weekly staff meetings and communicate relevant updates related to current partnership conversations and upcoming partner activations.
- Assist the Partnerships department in deepening our relationships with existing collaboration partners
Must Haves
- Bachelor's degree in business, communications, marketing, or related field preferred
- At least 3 years' experience in fashion, consumer products, creative agency, marketing, retail, or related field
- Resourceful team player with high energy and a passion for product, entertainment, trends, fashion, culture, and marketing
- An analytical mind; able to provide insightful conclusions and recommendations based on trend data and market research
- Excellent planning and project management competencies
- Work collaboratively and cross-functionally
- Manage and navigate through complex processes
- Meticulous attention to detail and excellent organizational, time management, and multitasking skills.
- Can prioritize effectively
- Results oriented with a high degree of resilience and perseverance
- Strong analytical skills and ability to exercise sound judgement
- Meet deadlines in a fast paced environment
- Attention to detail; proactive, with strong follow through skills
- Ability to successfully navigate in a fast-paced, outcomes-driven and entrepreneurial environment
- Collaborative, hardworking, and enthusiastic attitude.
- Creative and strategic thinker.
- Discreet, professional, and well-spoken, with excellent verbal and written communication skills.
- Establish and maintain communication within the Partnerships team to be aligned with partner contractual obligations.
- Adept at client and account management and fulfilling projects on time
- Strong work ethic and a collaborative team player who is proactive and driven, and works well on a team or independently Ability to work independently, meeting goals and deadlines with moderate supervision
- Perform other tasks and projects as required
- Passionate and motivated with a positive attitude, and solutions-oriented
- Ability to establish effective and cooperative inter-departmental relations as well as relations with partners and vendors
Primary Location Salary Range:
$80,000 - $90,000
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
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