Manager, Paid Search - Oracle
Boston, MA
About the Job
Job Description
Position at a Glance:
You will be part of a global team responsible for the in-house management of paid search. You will help develop strategies and execute day to day tactics to increase marketing-generated pipeline across Oracle products. In the Paid Search Manager role, you will be responsible for delivering regular reports, analysis and insights to measure and improve marketing program effectiveness. You will manage budgets including spend forecasts; manage keyword builds and audits, campaign testing promotion execution, and daily bid optimization. This role reports to the Paid Search Director.
This position will be tasked with:
+ Extensive hands-on-keyboard experience planning, managing and executing strategies, including working in Google Ads and Microsoft Ads on campaign setup, optimization, and budget management
+ Establishing the testing roadmap, including set-up, execution and results/rollout
+ Keyword analysis, including keyword forecasts, expansions, search query reports, utilizing trending tools and aligning with brand teams to support focus initiatives.
+ Copy creation including working with the product teams to maintain voice and setting a cadence for refreshing/testing copy
+ Delivering against demand-gen KPIs
+ Translate business objectives for key products into Paid Search strategy
+ Collaborate with other digital teams including Paid Social/Programmatic/Direct, SEO and analytics
+ Provide business intelligence and best practices by delivering weekly/monthly reporting as well as improved reporting automation & insights
+ Maintain vendor relationships to stay educated on new opportunities, betas/alphas
+ Understand in depth account set up, tracking, execution and implementation of strategies and testing
Responsibilities
Requirements:
+ 5 years’ experience in Paid Search in-house are at an agency.
+ Proven track record managing high campaign volume, large budgets, complex strategies across multiple business units and driving quantifiable results.
+ Expert level Google Ads and Microsoft Ads user
+ An Analytical Mindset: Critical to search marketing itself – but also critical to selling success to executives at a company built on data and insights. Demonstrating constant, measurable improvements by adopting the new or tuning the old. Advanced MS Excel skills and a passion for data driven marketing, including vlookups, hlookups, pivot tables, macros.
+ Strong Communication Skills: Whether verbal, written or PowerPoint, you’ll need to be able to communicate both technical and strategic ideas with stakeholders and internal teams.
+ Strong technical knowledge: Work with Analytics, lead flow and site teams to ensure there is technical capability to deliver, capture and ensure success of key aspects – such as landing pages, tracking codes and integration of analytics.
+ Ability to Multi-task and handle multiple projects without missing deadlines.
+ Ability to work cross-functionally with other teams and to manage multiple projects simultaneously.
+ Ability to analyze complex issues and to develop relevant and realistic plans, programs and recommendations to solve business challenges
Disclaimer:
Certain US customer or client-facing roles may be required to comply with applicable requirements, such as immunization and occupational health mandates.
Range and benefit information provided in this posting are specific to the stated locations only
US: Hiring Range: from $79,000 to $158,200 per annum. May be eligible for bonus and equity.
Oracle maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect Oracle’s differing products, industries and lines of business.
Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.
Oracle US offers a comprehensive benefits package which includes the following:
1. Medical, dental, and vision insurance, including expert medical opinion
2. Short term disability and long term disability
3. Life insurance and AD&D
4. Supplemental life insurance (Employee/Spouse/Child)
5. Health care and dependent care Flexible Spending Accounts
6. Pre-tax commuter and parking benefits
7. 401(k) Savings and Investment Plan with company match
8. Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non-overtime eligible) position. Accrued Vacation is provided to all other employees eligible for vacation benefits. For employees working at least 35 hours per week, the vacation accrual rate is 13 days annually for the first three years of employment and 18 days annually for subsequent years of employment. Vacation accrual is prorated for employees working between 20 and 34 hours per week. Employees working fewer than 20 hours per week are not eligible for vacation.
9. 11 paid holidays
10. Paid sick leave: 72 hours of paid sick leave upon date of hire. Refreshes each calendar year. Unused balance will carry over each year up to a maximum cap of 112 hours.
11. Paid parental leave
12. Adoption assistance
13. Employee Stock Purchase Plan
14. Financial planning and group legal
15. Voluntary benefits including auto, homeowner and pet insurance
The role will generally accept applications for at least three calendar days from the posting date or as long as the job remains posted.
About Us
As a world leader in cloud solutions, Oracle uses tomorrow’s technology to tackle today’s problems. True innovation starts with diverse perspectives and various abilities and backgrounds.
When everyone’s voice is heard, we’re inspired to go beyond what’s been done before. It’s why we’re committed to expanding our inclusive workforce that promotes diverse insights and perspectives.
We’ve partnered with industry-leaders in almost every sector—and continue to thrive after 40+ years of change by operating with integrity.
Oracle careers open the door to global opportunities where work-life balance flourishes. We offer a highly competitive suite of employee benefits designed on the principles of parity and consistency. We put our people first with flexible medical, life insurance and retirement options. We also encourage employees to give back to their communities through our volunteer programs.
We’re committed to including people with disabilities at all stages of the employment process. If you require accessibility assistance or accommodation for a disability at any point, let us know by calling +1 888 404 2494, option one.
Disclaimer:
Oracle is an Equal Employment Opportunity Employer*. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law. Oracle will consider for employment qualified applicants with arrest and conviction records pursuant to applicable law.
* Which includes being a United States Affirmative Action Employer
Position at a Glance:
You will be part of a global team responsible for the in-house management of paid search. You will help develop strategies and execute day to day tactics to increase marketing-generated pipeline across Oracle products. In the Paid Search Manager role, you will be responsible for delivering regular reports, analysis and insights to measure and improve marketing program effectiveness. You will manage budgets including spend forecasts; manage keyword builds and audits, campaign testing promotion execution, and daily bid optimization. This role reports to the Paid Search Director.
This position will be tasked with:
+ Extensive hands-on-keyboard experience planning, managing and executing strategies, including working in Google Ads and Microsoft Ads on campaign setup, optimization, and budget management
+ Establishing the testing roadmap, including set-up, execution and results/rollout
+ Keyword analysis, including keyword forecasts, expansions, search query reports, utilizing trending tools and aligning with brand teams to support focus initiatives.
+ Copy creation including working with the product teams to maintain voice and setting a cadence for refreshing/testing copy
+ Delivering against demand-gen KPIs
+ Translate business objectives for key products into Paid Search strategy
+ Collaborate with other digital teams including Paid Social/Programmatic/Direct, SEO and analytics
+ Provide business intelligence and best practices by delivering weekly/monthly reporting as well as improved reporting automation & insights
+ Maintain vendor relationships to stay educated on new opportunities, betas/alphas
+ Understand in depth account set up, tracking, execution and implementation of strategies and testing
Responsibilities
Requirements:
+ 5 years’ experience in Paid Search in-house are at an agency.
+ Proven track record managing high campaign volume, large budgets, complex strategies across multiple business units and driving quantifiable results.
+ Expert level Google Ads and Microsoft Ads user
+ An Analytical Mindset: Critical to search marketing itself – but also critical to selling success to executives at a company built on data and insights. Demonstrating constant, measurable improvements by adopting the new or tuning the old. Advanced MS Excel skills and a passion for data driven marketing, including vlookups, hlookups, pivot tables, macros.
+ Strong Communication Skills: Whether verbal, written or PowerPoint, you’ll need to be able to communicate both technical and strategic ideas with stakeholders and internal teams.
+ Strong technical knowledge: Work with Analytics, lead flow and site teams to ensure there is technical capability to deliver, capture and ensure success of key aspects – such as landing pages, tracking codes and integration of analytics.
+ Ability to Multi-task and handle multiple projects without missing deadlines.
+ Ability to work cross-functionally with other teams and to manage multiple projects simultaneously.
+ Ability to analyze complex issues and to develop relevant and realistic plans, programs and recommendations to solve business challenges
Disclaimer:
Certain US customer or client-facing roles may be required to comply with applicable requirements, such as immunization and occupational health mandates.
Range and benefit information provided in this posting are specific to the stated locations only
US: Hiring Range: from $79,000 to $158,200 per annum. May be eligible for bonus and equity.
Oracle maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect Oracle’s differing products, industries and lines of business.
Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.
Oracle US offers a comprehensive benefits package which includes the following:
1. Medical, dental, and vision insurance, including expert medical opinion
2. Short term disability and long term disability
3. Life insurance and AD&D
4. Supplemental life insurance (Employee/Spouse/Child)
5. Health care and dependent care Flexible Spending Accounts
6. Pre-tax commuter and parking benefits
7. 401(k) Savings and Investment Plan with company match
8. Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non-overtime eligible) position. Accrued Vacation is provided to all other employees eligible for vacation benefits. For employees working at least 35 hours per week, the vacation accrual rate is 13 days annually for the first three years of employment and 18 days annually for subsequent years of employment. Vacation accrual is prorated for employees working between 20 and 34 hours per week. Employees working fewer than 20 hours per week are not eligible for vacation.
9. 11 paid holidays
10. Paid sick leave: 72 hours of paid sick leave upon date of hire. Refreshes each calendar year. Unused balance will carry over each year up to a maximum cap of 112 hours.
11. Paid parental leave
12. Adoption assistance
13. Employee Stock Purchase Plan
14. Financial planning and group legal
15. Voluntary benefits including auto, homeowner and pet insurance
The role will generally accept applications for at least three calendar days from the posting date or as long as the job remains posted.
About Us
As a world leader in cloud solutions, Oracle uses tomorrow’s technology to tackle today’s problems. True innovation starts with diverse perspectives and various abilities and backgrounds.
When everyone’s voice is heard, we’re inspired to go beyond what’s been done before. It’s why we’re committed to expanding our inclusive workforce that promotes diverse insights and perspectives.
We’ve partnered with industry-leaders in almost every sector—and continue to thrive after 40+ years of change by operating with integrity.
Oracle careers open the door to global opportunities where work-life balance flourishes. We offer a highly competitive suite of employee benefits designed on the principles of parity and consistency. We put our people first with flexible medical, life insurance and retirement options. We also encourage employees to give back to their communities through our volunteer programs.
We’re committed to including people with disabilities at all stages of the employment process. If you require accessibility assistance or accommodation for a disability at any point, let us know by calling +1 888 404 2494, option one.
Disclaimer:
Oracle is an Equal Employment Opportunity Employer*. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law. Oracle will consider for employment qualified applicants with arrest and conviction records pursuant to applicable law.
* Which includes being a United States Affirmative Action Employer
Source : Oracle