Manager, Omnichannel Strategy - AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

The Manager, Omnichannel Strategy, US Specialty, is responsible for playing an integral role on the cross-functional support team for the US Specialty Therapeutic Business Unit.

This AbbVie Digital Lab role partners with Infectious Disease teams to the orchestration and alignment of omnichannel touchpoints across the customer journey. Bring Digital / CRM / omnichannel subject matter expertise to strategic brand plans and have responsibility for ensuring the customer experience is optimized for key stakeholders: Consumers/Patients and Health Care Professionals (HCPs). 

Key Responsibilities:

• Lead omnichannel and customer experience design and CRM/Digital expertise integrated with the Brand team.
  • Drive design and implementation of ideal connected customer experiences for consumers and HCPs aligned to brand journey phases, customer insights, and strategic messaging strategy with a cross-functional team that delivers measurable business impact (Omnichannel Blueprints).
  • Orchestrate and program manage the overall engagement of the various Digital Lab operation teams executing toward the Omnichannel Blueprint.
  • Spearhead ongoing optimization of connected customer experience for brands.
    • Collaborate with Brand team to recommend and build feasible campaign and program test & learn plans to inform optimization recommendations.

• Provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g., Email, Web, Mobile Apps, Social, etc.).
• Guide creative agencies to ensure the development of relevant, 1:1 creative and messaging, aligned with CRM/Digital marketing best practices.
• Understand and execute data capture and data privacy (opt management) consistently across all channels.
• Develop detailed digital campaign business requirements for patient support services and CRM lead generation, acquisition, and retention. (e.g., CRM database management).

Competencies & Skillsets:

• 6+ years of relevant digital marketing leadership experience developing strategic approaches to drive growth, improve customer experience, and/or increase operational efficiency
• BS/BA required in marketing, analytical or relevant degree; MBA a plus
• Demonstrated experience with start-to-finish planning/executing multichannel and omnichannel digital marketing/CRM programs, including: websites, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media/social listening.
• Exceptional functional knowledge and expertise on digital marketing platforms.
• Must have experience with personalization, 1:1 approaches/data capture techniques (i.e., email, addressable media, dynamic web), application of legal/privacy terms & conditions.
• Success leading and motivating matrixed cross-functional teams to accomplish a common goal on aggressive timelines; experience leading or working within Agile, sprint-based teams a plus
• Excellent leadership in fast-paced team-oriented environment
• Strong project and program management abilities and critical work tool experience.
• Proven ability to successfully balance near-term results, with long-term goals in mind
• Experience working side-by-side with data, analytics, and technology experts; demonstrated ability to translate business needs into data and technology-based solutions
• Able to prioritize competing priorities to ensure deadlines are met and operate with a sense of ambiguity
• Strong communication skills and ability to manage & integrate input from multiple stakeholders
• Inquisitive nature with a strong test & learn attitude with a passion for continuous improvement
• Proven experience presenting to and influencing senior executives across the enterprise

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

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• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

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AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.