Manager, Omnichannel Analytics (Hybrid) - AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

We are hiring hybrid in one of our three offices Florham Park, NJ, Mettawa, IL or Irvine CA (if you are more than 51 miles from one of the offices, we will hire remotely)

This role of Omnichannel Analytics Manager is an integral part of AbbVie’s continued success in delivering Omnichannel customer experiences, providing insights into Omnichannel marketing performance and being a strong collaborative partner in Omnichannel campaign planning and assessment. In this role, the ideal candidate will lead and deliver analysis solutions and insights to Marketing leaders to drive increased performance across the marketing portfolio.

Primary Responsibilities:

• Translate brand objectives into analysis design and supports opportunity assessment through use and understanding of multiple data assets
• Support use case ideation, value estimation and development
• Designs and implements experimental testing against marketing channels including consulting on sample size, treatment/control selection, estimating duration to reach significance, evaluating cost/benefit, and defining success criteria.
• Execute business data/attributes along with data sources and business rules that feed modeling, reporting and measurement
• Designs measurement plans and KPIs for campaigns to track campaign reach and efficacy, measure use case lift and incrementality
• Reports campaign impact up to Digital lead and Brand marketer for iteration to brand strategies
• Collaborates closely with content engine and omni-channel excellence members to iterate on campaign based on data measurement findings
• Develops expertise across platforms and channels to enable measurement of campaign efficacy including both traditional and digital channels

• Bachelor’s Degree required, with a concentration in marketing/sales/quantitative analysis preferred (degree in Business Administration, Statistics, Economics or similar preferred).
• Experience measuring the impact of marketing tactics across at least 2 of the following: CRM, digital, web, mass media.
• This position requires 4+ years of relevant experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies.  1 or more years experience in pharmaceutical or healthcare data analytics is strongly preferred. It also requires strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
• Ability to combine and interpret signals from multiple data sources with a solid understanding of various metrics leveraged by Marketing.
• Ability to effectively communicate results of complex analytical approaches and influence action to improve brand and portfolio performance.
• Ability to evaluate statistically modeled outputs for reliability, validity, and predictability  
• Experience with analytical modeling using traditional tools (e.g., Excel, Alteryx, etc.)
• Experience with reporting/visualization (e.g., Tableau, Qlik Sense, etc.)
• Extensive hand’s-on experience and fluency in coding SQL (BigQuery, Hue, SQL Assistant, etc.)
• Experience with statistical testing (e.g., t-tests, ANOVA)
• Demonstrates strong project management skills and ability to multi-task.
• Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

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• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

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AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html