Manager of Media Strategy & Growth - BiggerPockets

BiggerPockets is the leading resource for anyone looking to succeed in real estate investing. Since 2004, we’ve helped investors get their first (or next) deal through a unique combination of immersive education, deal analysis tools, events, books, and a supportive community of more than 3 million members. We aim to help people avoid real estate investing mistakes, learn valuable tips, find partners, deals, and financing, and make the smartest investment decisions to achieve financial success and personal financial freedom.

Role Summary

The Manager of Media Strategy & Growth is responsible for hiring and managing the outputs of the in-house and third-party production and media operations team in our sub-brands (BiggerPockets Real Estate, Real Estate Rookie, BiggerPockets Money, BiggerStays, PassivePockets, and On the Market). This role implements the podcast, youtube, and social media content aligned with the Head of Content. We’re looking for an editorial-minded leader to manage the overarching editorial calendar and its outputs across the content team, facilitate the best practices for media production—especially on YouTube-first production assets—and assist in the launch strategy for new audience development or potential M&A opportunities. 

The right person for this role has a keen eye for audience development opportunities, has proven growth in youtube views or podcast unique listeners, understands how to utilize advertising revenue and partnerships to drive media production and sales inventory, an obsession with media industry news, can manage a large production budget closely, and manage people well in a collaborative team of podcast, social, and youtube creators in the real estate space. 

Key Responsibilities

• Management & Coaching
• Lead a team in YouTube and Podcast production best practices to drive clear growth in views, downloads, and advertising revenue
• Work with producers and creators to shape shows from pre-production through post, providing specific feedback and direction along the way
• Metrics
• Use the data we have available to track and share KPIs on social, youtube, and podcast metrics on a regular basis
• Understand the revenue and costs at play in any given content piece published, including advertising or website traffic revenue to costs of production, creative, and marketing and report on results to the Head of Content regularly
• Content Strategy
• Work closely with the rest of the content team and advertising sales team to design a comprehensive content strategy for podcasts and related youtube video, from guests to themes to segments and formats, as well as calendars and workflows to support execution of top-down, multi-stream content direction
• Builds, manages, and maintains the Editorial Calendar, utilizing advertising revenue, SEO topics, business product launches, and topical tentpoles to build the right narratives for our audience on each channel
• Syndications
• Work with our third-party PR team to drive podcast swaps, content syndications, guest swaps, or utilizing our creative talent as guests on other platforms to drive audience development

About You

• 5+ years of leadership experience in media production (particularly in YouTube production), or content management/strategy at a media business
• Low ego, appreciates autonomy, is driven by improving core production metrics, and understands brand guardrails and business outcomes when performing content tests
• Proven leadership experience in implementing and driving creative strategy to increase youtube views and podcast listeners at mid-size media businesses
• Extremely strong interpersonal skills and the ability to influence without always directly managing a remote team
• Excellent people management and written communication skills, loves brainstorming content ideas with clear outcomes, has creative ideas around audience development, and the ability to write, edit, and/or teach others often
• Strong budget management experience across a large network
• Strong analytical skills and can objectively evaluate efficacy of brand efforts using a data-informed approach 
• Has a large network to recruit new talent; onboard and train producers and hosts, outlining clear expectations regarding performance and adherence to core values, as needed
• Proficiency or understanding of business analytics tools (Tableau, Amplitude, Megaphone, etc.) and production software is required (Riverside, Airtable, Rev, Zoom, Adobe, etc.)
• Proactively stay up to date on real estate industry trends, social media business/content trends, and more industry-relevant news and data
• Experience publishing on Youtube, Tiktok, and other social media platforms
• Passionate about creating high-quality media and social content in the financial empowerment space and passionate about the BiggerPockets brand vision at-large
• Experience in real estate investing and/or personal finance is a strong plus!

Key Performance Indicators (KPIs)

• Growth in YouTube Views across our channels
• Growth in Podcast Downloads and Unique Listeners
• Growth in Social Media Views across our platforms 
• Advertising Revenue Increase in line with budget expectations
• Content Production Budget Adherence: Maintain at or below budget
• Qualitative measurements like show reviews, audience ratings, and chart rankings
• Audience Growth (combined across YouTube, Podcast, Social Media)
• Earned media success: At least 1 new podcast swap, media placements, content syndication etc. per quarter per sub-brand
  

Location

• Denver, CO 80222

Compensation

• $100,000 - $120,000 per year based on experience
• 10% yearly bonus based on company performance

Schedule

• Hybrid (3 days/week in our Denver office)

BiggerPockets is proud to be an EOE/Veterans/Disabled/LGBTQ+ employer

• We celebrate, support, and encourage being different for the benefit of our team members and community. We do not discriminate on the basis of race, color, religion, age, sex, gender identity, sexual orientation, national origin, political affiliation, marital status, non-disqualifying physical or mental disability, genetic information, membership in an employee organization, retaliation, parental status, veteran status or other non-merit factor.
• We celebrate diversity and are committed to creating an inclusive environment for all team members. All employment offers are decided on the basis of qualifications, merit, and business need.

*Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.*

Benefits

• Medical, dental, and vision coverage
• Flexible paid time off
• Office snacks & beverages
• Tuition reimbursement & career development
• 401k package
• Paid parental leave
• 12 company-paid holidays per year
• Community service & volunteer opportunities
• Amazing team & fun culture with lots of team events
• Learn more about real estate investing