Manager, Marketing Communications - FUJIFILM Holdings America Corporation

FUJIFILM Healthcare Americas Corporation is a leading innovator in diagnostic and enterprise imaging solutions designed to meet the evolving needs of healthcare across prevention, diagnosis, and treatment. Fujifilm’s medical imaging portfolio includes solutions for digital radiography, mammography, computed tomography, magnetic resonance imaging, ultrasound, endoscopy, and endosurgery. The Synapse® Enterprise Imaging portfolio provides healthcare professionals with the imaging and data access needed to deliver a complete patient record. REiLI®, Fujifilm’s artificial intelligence initiative, combines Fujifilm’s rich image -processing heritage with cutting-edge AI innovations to inspire a new tier of clinical confidence. The In-Vitro Diagnostic portfolio provides the golden standard of molecular based immunoassay technology for liver surveillance, cutting edge clinical diagnostic chemicals for leading laboratories across the country and diagnostic chemicals for OEM white labeling products. The company is headquartered in Lexington, Massachusetts. For more information, please visit 

Job Purpose- The Manager of Marketing Communications is responsible for planning, organizing, and implementing all marketing communications activities and materials including internal and external event planning and strategies, digital content development and support, digital sales enablement tools lead, content generation for trade events, digital  advertising, and online communication efforts including e-mail, web, and social media. This role works within the Medical Informatics Business Unit (BU), specifically with the Marketing Communications team, and in collaboration with BU product management and downstream marketing to develop and execute the communications strategy. This role will work in support of marketing goals and objectives to effectively represent the company's Medical Informatics products and services and drive interest and demand among target audience segments

FUJIFILM is an equal opportunity and affirmative action employer.  All qualified applicants will receive consideration without regard to race, color, national origin, sex, gender identity, sexual orientation, religion, disability, protected veteran status or any other characteristic protected by applicable federal, state or local law.

In the event that COVID-19  vaccine mandates issued by the federal government, or by state or local government become effective and enforceable, the Company will require that the successful candidate hired for positions covered under relevant government vaccine mandate(s) be fully vaccinated against COVID-19, absent being granted an accommodation due to medical or sincerely held religious belief or other legally required exemption.  

Applicants to positions where vendor credentialing or other similar requirements exist to enter facilities will be required to comply with the credentialing requirements of the facilities, including complying with vaccine requirements. 

For all positions, the Company encourages vaccination against COVID-19 and requires that the successful candidate hired be willing to test for the COVID-19 virus periodically and wear a face covering indoors as required, absent being granted an accommodation due to medical or sincerely held religious belief or other legally required exemption.

External US

Duties and Responsibilities:

• Develops corporate and product communications strategies in alignment with BU marketing goals and objectives using an integrated mix of communications channels and tactics.
• Collaborates within the BU on clinical specific messaging and delivery both internally and externally.
• Recommends communications tactics, budget allocation, and activities for the expression of approved strategies. Prepares communication project briefs outlining project's goals, scope, pertinent background information, content, creative parameters, timing, and budget.
• Establishes metrics & KPI’s for success with each campaign and communications strategy.
• Manages BU advertising budget for accurate tracking including reconciliation with vendors, finance department, and additional cost centers.
• Identifies informational needs for communication tactics by working with Directors, Downstream marketing, and Product/Marketing Managers of functional groups. Coordinates and manages creative briefings with input from appropriate parties.
• Adheres to the Company’s quality and regulatory compliance requirements, without exception, and ensures that all job duties inherent in the position description are performed in accordance with established policies and procedures.
• Identifies, contracts, and manages appropriate outside resources and agencies required to execute marketing communication activities. Clearly expresses in writing performance expectations for said resources and ensures the quality of all contracted deliverables.
  Establishes and manages vendor budgets and prepares monthly spending analyses reporting budget compliance or variation.
• Plans and manages photo shoots, video productions, and editing sessions.
• Manages fulfillment services including vendor relations and inventory management.
• Supports all Public Relations, Employee Communications, Event, and E- Communications efforts. Collaborates closely with Fujifilm Holdings group and identifies synergies and ways to leverage shared company resources.
• Develops marketing communication materials required to support marketing plans and programs. Maintains print and electronic libraries for use in advertising, brochures, internet development, presentations, and trade shows. Prepares routine reports and various documents to measure various sales and promotional communications effectiveness. Prepares budgets and project tracking.
• Assists product management with communications media and advertising materials to effectively represent the company's products and services to customers and prospects. Plans and manages all marketing communications activities. Supports content generation for trade, event, print and e-based communication efforts including e-mail, web, and social media.
• Works with internal events manager and outside agencies to support Company and BU trade show presence and associated promotional communications campaigns.
• Comply with all applicable U.S. Food and Drug Administration (U.S. FDA) medical device regulatory requirements, applicable ISO 13485 standard requirements and all other applicable laws, regulations, and standards.

Qualifications
Experience

• At least five years’ marketing communications or advertising experience in the healthcare space, agency and/or client-side, IT, and B-2-B space.
• Experience with online communications, demand generation, lead nurturing, media planning, events, and trade show marketing.
• High attention to detail and project management skills with proven experience in managing projects and campaigns to successful on-time completion.
• Demonstrated ability to manage a variety of assignments simultaneously.

Educational Requirements

• Bachelor’s degree in journalism, marketing, communications, or advertising.

Special Skills or Other Job Requirements:

• Excellent written and verbal communication skills.
• Effective communication skills to work within healthcare product management, Sales and company communications to tell the clinical story.
• Strong presentation and analytic skills.
• Must be proficient using Microsoft Office, digital marketing, and Sales enablement tools such as Salesforce, HubSpot, Pardot, Showpad, etc.

Physical Requirements:

The position requires the ability to perform the following physical demands and/or have the listed capabilities.

• The ability to sit up 75-100% of applicable work time.
• The ability to use your hands and fingers to feel and manipulate items, including keyboards, up to 100% of applicable work time.
• The ability to stand, talk, and hear for 75% of applicable work time.
• The ability to lift and carry up to ten pounds up to 20% of applicable work time.
• Close Vision: The ability to see clearly at twenty inches or less.

Travel:

• Occasional travel to exhibits, Fujifilm site locations, and customer sites. Travel requirement is approximately 25%.