Manager, Marketing Analytics

New York, NY, US, 10018

Requisition ID: 862862 
Position:Full-Time
 

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.

With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Wholesale team works with our customers one-on-one, developing professional relationships based on trust and care.

• GENERAL FUNCTION

  The Marketing Analytics Manager is responsible for delivering data-driven insights and strategic recommendations to enhance business performance and optimize marketing programs and initiatives.

  MAJOR DUTIES AND RESPONSIBILITIES

  • Drives the business perfomance diagnosis of our eyewear brands, with a focus on the frame business, through the creation of recurrent dashboards and ad-hoc deep-dive analytics.
  • Acts as a strategic partner to brand managers and directors in building the monthly business reviews for executive management, identifying opportunities for improvement and recommending corrective action plans.
  • Manages the frame portion of the yearly marketing budget planning and optimization, inclusive of forecasting marketing initiatives’ outcomes and ROIs.
  • Leads data harmonization processes as needed, partnering closely with Finance, Sales Operation, Business Planning, Business Analytics and IT, to ensure data accuracy.
  • Manages the optimization of marketing campaigns and product launches, co-designing customer targetting segmentations with sales and marketing managers, and measuring their effectiveness.
  • Conducts qualitative and quantiative industry analytics and competitive intelligence to understand market trends and our market position, identifying market gaps, to ensure marketing leaders have all the necessary inputs to make quick informed decisions.

  BASIC QUALIFICATIONS

  • Bachelor’s degree in Economics, Management Science, Engineering Management, Industrial Engineering or Finance.
  • 4+ years of experience in an analytics position.
  • Demonstrated ability to develop and maintain professional relationships with key business partners positively impacting business growth
  • Highly skilled in communicating and presenting results to executives.
  • Intellectual curiosity to proactively explore data, solve problems, challenge existing way of doing things, formulate new hypotheses, and to rigorously analyze them.
  • Proficiency in data manipulation and visualization tools, with experience in either Tableau, SQL, Business Objects or similar BI tool.

  PREFERRED QUALIFICATIONS

  • Experience in B2B or wholesale businesses.

​Pay Range: 89,338.55  - 134,865.85 

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 ( (be sure to provide your name and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com. 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law. 

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