Manager, Global Marketing- Lifestyle - Authentic
New York City, NY
About the Job
Who We Are
Authentic is a global brand development, marketing and entertainment platform. Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are a Lifestyle and Entertainment platform comprising value-driving business models and global brands. Authentic creates sustainable revenue streams through brand development, strategic partnerships and digital innovation.
Why Authentic
You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What you'll be working on
Provide day-to-day support on executing brand strategy and marketing/digital plans.
Execute 360-degree brand marketing, digital/social, and retail initiatives that drive brand awareness and license partner sales (including campaign activations, creative asset development, public relations, and digital components).
Support consistent, ongoing communication with both internal and external stakeholders, working with teams to compile key product decks and ensure access to new styles and seasonal priorities.
Coordinate with licensees and partners to gather and distribute seasonal assets.
Support on execution annual Brand Summits for the brand to present annual brand strategy, marketing plans and activations to key licensees and stakeholders.
Day-to-day social posting and community management across platforms.
Develop content calendars to optimize posting schedules and engagement opportunities for brands.
Plan and manage influencer campaigns on ABG proprietary influencer software, Winston.
Working both organically and within a given budget, support the team on execution of influencer and content marketing campaigns to promote across platforms.
Moderate user generated content for use across channels and ensures that rights are requested and received from all influencers and users who tag the brands in photos. Coordinate with celebrity image agencies to secure images and rights for social/digital use for all brands.
Request plans and track updates from key partners.
Compile and interpret analytics reporting across owned brands.
Manage product need requests for social media campaigns and influencer seeding. Manage sample closet
Manage daily administrative tasks, including: updating platform schedules, updating gifting spreadsheets, tracking licensing partner obligations, being mindful of best practice reminders, referencing social media holiday calendars, and updating legal templates to reflect current contests and promotions.
Collaborate with internal teams to develop strategic gifting and seeding programs.
Must Haves
Bachelor's Degree in marketing, business, or a similar field.
A minimum of 2-3 years of experience in brand marketing and management; fashion brand marketing experience is required.
Hands-on experience managing marketing in a brand licensing environment.
Proven track record in creating and executing 360-degree brand and marketing campaigns, including campaign design, public relations, and digital/social media marketing.
Seamless communication skills with strong in-room presentation capabilities.
Must have strong computer proficiency with strength in MS Office (Word, Excel, PowerPoint, etc.), Keynote, Squarespace, Adobe suite, all social media platforms.
Willingness and ability to travel as the role requires.
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
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