Manager, Event Strategy - ETS

For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.

Our portfolio of trusted measures include TOEFL, TOEIC, GRE and Praxis. Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.

With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.

Summary

The Manager of Event Strategy will be responsible for the global enterprise event and conference strategy and the development of programs, communications, and sales enablement, as well as measurement functions. The incumbent will also be responsible for leading cross-functional teams to develop integrated measurable event plans and programs aligned to Workday business priorities and marketing objectives. This role reports to the Executive Director of Brand and Channel Marketing and will oversee a team responsible for event marketing logistics and event planning.

Responsibilities

• Leads and develops event strategy and experience design, event marketing communications, audience acquisition, demand generation, global field enablement and engagement, and integrated campaign alignment.
• Support the creation of event experiences across business groups with an audience-first perspective and event attendee journeys from pre-event to post-event.
• Oversee management and tracking of all company-wide events/conferences at which ETS has/should have a presence.
• Partners with Marketing, Communications, and Sales teams on event tech and digital, customer marketing, and integrated marketing
• Aides in the development, coordination, and implementation of marketing assets across our business units
• Assists with global event reporting including post-event surveys, measurement recaps, and more; Makes recommendations on new event/conference opportunities at which ETS should have a presence.
• Travel to select events as needed. This may include weekend and evening hours.
• Adhere to ethical standards and comply with the laws and regulations applicable to your job function.

Education

Bachelors degree or equivalent combination of education, training, and experience required.

Experience

• 7+ years of experience in event strategy, event marketing communications, or similar role
• Skilled at cultivating relationships with internal and external partners and cross-functional teams
• Proven ability working in a fast-paced environment managing multiple collaborators and concurrent programs.
• Excellent written and verbal communication skills
• Experience working with or supporting programs that support sales and drive pipeline.
• High level of organizational and project management skills
• Adept at multitasking under pressure, with the ability to prioritize and handle a variety of projects simultaneously.
• Strong work ethic is a requirement.
• Ability to take initiative in problem-solving and decision-making.
• Success with achieving goals and OKRs.

#LI-NK1

#LI-HYBRID

ETS believes in a Total Rewards philosophy for our employees, and they include:

• Health, Vision, Dental insurance plans to choose from
• Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access!
• Generous PTO and vacation time to balance your work and life
• Additional 8 hours of PTO for volunteer work
• Retirement plan (401(a)) and traditional Roth (403b) with company contribution
• Commuter Benefits, Pet Insurance, 1 year subscription to Calm App

ETS is mission driven and action oriented

• Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
• How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you!
• Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.

ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.