Manager, Content and Social Media - Empower Pharmacy

Position Summary:

As the Manager, Content and Social Media Manager, you'll play a pivotal role in shaping our digital narrative. You'll lead the charge in shaping our digital narrative and amplifying our brand's voice across various platforms. From captivating blog posts to dynamic social media campaigns, you'll have the opportunity to make a meaningful impact, inspire positive change, enhance brand visibility, engagement, and reputation across digital platforms.

Your primary responsibility will be to craft compelling content that resonates with our customers and patience, driving engagement and fostering meaningful connections. From informative blog posts to captivating social media campaigns, you'll have the opportunity to leave a lasting impact on our digital footprint.

But your role goes beyond content creation. You'll be instrumental in developing and executing our social media strategy, utilizing data-driven insights to optimize our reach and impact. Your creativity and strategic vision will be essential in elevating our brand presence across various platforms.

As the guardian of our brand's voice, you'll ensure consistency and authenticity in all our communications, embodying the values that define Empower Pharmacy and resonating with our audience on a deeper level.

Furthermore, you'll take the lead in developing our content calendar, orchestrating campaigns and initiatives that captivate and inspire. Your leadership will be pivotal in driving our content and social media efforts forward, keeping us at the forefront of digital innovation in the pharmaceutical industry.

Join us on this exhilarating journey where every challenge is an opportunity and every success is a triumph. Together, let's push the boundaries of content and social media excellence and unlock new possibilities for Empower Pharmacy and beyond.

Duties and Responsibilities:

• Collaborates with team members to develop and execute comprehensive content and social media strategies that resonate with our target audience and reflect our brand identity.
• Supervises the creation and distribution of engaging content across social media platforms, internal communication channels, and other relevant mediums.
• Manages and provides guidance to the Social Media Coordinator, Internal Communications Specialist, and Staff Writer, ensuring alignment with organizational goals and brand standards.
• Coordinates with the Internal Communications Specialist to ensure seamless integration of internal and external messaging, fostering a cohesive organizational culture.
• Guides the Staff Writer in producing high-quality written materials, including articles, blog posts, and promotional content, that effectively communicate our initiatives and values.
• Monitors social media trends and analytics, leveraging data-driven insights to optimize our social media strategy and maximize reach and impact.
• Fosters a collaborative and innovative work environment, encouraging creativity and continuous improvement within the team.
• Provides mentorship and professional development opportunities to team members, supporting their growth and success within the organization.
• Monitors and evaluates the performance of content and social media initiatives, leveraging analytics and feedback to drive strategic decision-making and optimization.
• Serves as a liaison between the content and social media team and other departments, facilitating cross-functional collaboration and alignment on key initiatives.
• Performs other duties as assigned.

 

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

 

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the work day and frequently use their hands and fingers to handle or feel  in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.

Knowledge and Skills:

• Demonstrated expertise in developing and implementing successful content and social media strategies, preferably within the pharmaceutical or healthcare industry.
• Proven ability to effectively lead and mentor a team of content creators, social media coordinators, and internal communications specialists.
• Exceptional writing and editing skills, with the ability to craft compelling and engaging content for diverse audiences.
• In-depth knowledge of social media platforms, analytics tools, and best practices for maximizing engagement and reach.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and adapt to changing priorities in a fast-paced environment.
• Strategic thinking and analytical abilities, with the capacity to identify trends, insights, and opportunities for optimization.
• Passion for storytelling and creativity, with a commitment to upholding the organization's brand voice and values.
• Familiarity with regulatory requirements and industry standards related to content creation and social media marketing, particularly in the healthcare sector.

 

Key Competencies

• Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.
• Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
• Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
• Resourcefulness: Secures and deploys resources effectively and efficiently.
• Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
• Ensures Accountability: Holds self and other accountable to meet commitment.
• Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.
• Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Experience and Qualifications:

• Bachelor's degree in Communications, Marketing, Business Administration, or related field.
• Minimum of 5-7 years of experience in content creation, social media management, or related roles.

Benefits:

• No-Cost Medication: Get your prescribed compounded medications at no cost, ensuring your health without the financial burden.
• Onsite Health & Wellness – IV Therapy Drips: Rejuvenate with complimentary onsite IV Therapy drips, enhancing your well-being and energy levels.
• Comprehensive Medical, Dental, and Vision Options: Choose from three medical plans tailored to your needs, plus options for dental and vision coverage for you and your family.
• Telehealth visits: Access board-certified Doctors anytime, anywhere for you and your family.
• Paid & Volunteer Time Off: Enjoy paid time off for personal pursuits and contribute to causes you care about with volunteer time off.
• Paid Holidays (8 scheduled; 2 floating): Celebrate with eight scheduled holidays and two floating holidays, giving you flexibility and time for personal traditions.
• Life & AD&D Coverage: Secure your and your family's financial future with life and accidental death and dismemberment (AD&D) insurance.
• FSA (Flexible Spending Account): Manage healthcare expenses smartly with pre-tax dollars in a Flexible Spending Account (FSA).
• 401K Dollar-for-Dollar Up to 4%: Invest in your future with our 401K plan, featuring a dollar-for-dollar match up to 4%.
• Company Paid Long-Term Disability: Provided at no cost, which replaces 60% of your income if you become disabled for a long period of time.
• Flexible Schedules: Balance work and life seamlessly with our flexible scheduling options.
• Rewards & Recognition Program: Your hard work doesn't go unnoticed – enjoy rewards and recognition beyond your paycheck.

 

Additional Voluntary Benefits

• Accident Insurance: Pays a lump sum benefit to help cover expenses following an accidental injury.
• Hospital Indemnity Insurance: Enhance your peace of mind with supplemental hospital insurance for unexpected stays.
• Critical Illness: Protect your finances from the expenses of a serious health issue.
• Short-Term Disability: Protect your income during illness or injury with short-term disability coverage.
• Supplemental Life & AD&D: Add an extra layer of financial protection for you and your loved ones with supplemental life and AD&D coverage.
• Legal Services: Access professional legal assistance to address concerns confidently.
• Identity Theft Protection: Safeguard your identity and finances with our identity theft protection benefit.
• Pet Insurance: Care for your furry family members with our pet insurance coverage.
• Employee Assistance Program: Confidential counseling and support services for a holistic approach to your well-being.