Manager, Co-Brand Field Marketing - GoToFoods

The Co-brand Field Marketing Manager provides expertise to drive local off premise, demand generation and digital marketing efforts to grow sales in new co-brand sites. This position collaborates very closely with franchisees directly, so this candidate must have strong business acumen and maintain a professional “can-do” attitude. Understanding traffic and sales-driving initiatives for each market requires creative problem solving and openness to new services, partnerships, and vendors that provide the strongest ROI. This position will also help ensure new stores get seamlessly onboarded to our first- and third-party digital channels, offering suggestions for ongoing digital success and/or marketing promotions. He/She/They reports to the Senior Director of Co-brand Marketing and collaborates with the Co-brand Marketing Manager to develop a fully integrated marketing plan.

Education
Bachelor's Degree Marketing, public relations, communications, business, advertising, or other related discipline Pref
Work Experience
4-7 years Experience in marketing, business administration, sales, or related field Pref4-7 years Experience developing and executing local/regional marketing plans and programs Pref Experience leveraging media, promotions, and public relations to drive results Pref Retail, franchisee, and/or food service experience Pref
Skills and Abilities
Working knowledge of developing and executing marketing plans and programs across multiple platforms Ability to analytically/statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trends Ability to create program goals, messaging, communication, and overall event plans Ability to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholder Ability to present to key stakeholders in a relevant and compelling manner Ability to assess situations, provide counsel, and identify solutions that resolve challenges/issues, while considering the best interests of all parties; to develop and implement short and long-term solutions; and to apply effective problem solving and decision-making to address business needs and issues Ability to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies Proficient in Microsoft Office Suite Ability to travel overnight approximately 40% annually


Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled