Manager, Club Marketing - Travel + Leisure Co.
Orlando, FL
About the Job
We Put the World on Vacation
Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.Travel + Leisure, Co. is seeking a talented Club Marketing Manager in Orlando, Florida. This position will support the strategic planning, development and execution of all Club Marketing campaigns for Travel + Leisure Co.’s Vacation Ownership Clubs. This role will manage the design, development and execution of all consumer-facing marketing campaigns and offers to drive business performance to key strategic audiences. These campaigns will be promoted on owned and external channels, including but not limited to, website, email, digital marketing, social media, paid media, and VIP channels.
This person will work closely with other departments including Club Management, Brand, Digital Marketing, Analytics, Campaign Management, Program and Product Development, Call Center, Finance, Legal, Travel as well as external partners to develop these campaigns. Also responsible for effectively managing the budgets, program effectiveness measurements and return on investment for marketing campaigns developed.
How You'll Shine:
Campaign Planning and Partnering (40% of time)
Manage development of marketing campaigns and partner with internal teams to drive campaigns across various online and offline channels while maximizing results to meet targeted KPIs and OKRs.
Manage development of campaign communications to maximize customer experiences, product engagement, usage and reservations.
Manage priority and VIP audience strategies and communications to drive behavior.
Implement customer communication strategies across digital, email and mobile/SMS platforms that build customer engagement and conversions.
Build an annual calendar of Marketing and Communications Initiatives and work with internal partner groups at the manager level to plan and execute.
Build marketing campaign recommendations based on data and analytics across various online and offline channels and provide partners with necessary data for optimized decision making.
Manage and report on marketing campaign in terms of key drivers such as owner engagement, online activity, bookings, arrivals and ROI generated.
Marketing Campaign Development (30%)
Manage the design and development of all marketing programs and campaigns that will drive incremental utilization, bookings, arrivals & revenue from website, email, social platforms, other digital channels, direct mail, call center outreach, etc.
Audit, analyze, monitor and report on performance results and adjust as necessary to maximize key drivers/indicators that will help translate highly detailed data into actionable business insights and financial results.
Develop marketing campaign briefs to establish measurable KPIs and detailed project direction, and meet with internal partners to ensure buy-in and that all support elements are executed.
Manage Club Marketing projects to ensure deadlines and goals are met.
Manage Club Marketing campaigns through partner approval, brand approval, legal submission/review, and IT/Security review, as applicable
Develop marketing campaign readouts, presentations and communications.
Provide reports and feedback to team leads on direction and impacts to key drivers.
Partner Relationship Management (30% of time)
Work closely with partners including Inventory Management, Digital Marketing, Club Management, Brand and Call Center teams to understand their processes/business to implement and partner on Club Marketing campaigns.
Partner with internal teams to improve personalized marketing campaign support, deliver on channel best practices and leverage available data to inform business decisions.
Maintain records of budget allocation, spend, accruals and forecasting and inform leadership and finance teams.
Partner with Digital Marketing Analytics, Inventory Management, Business Analytics and Club Marketing teams to define targeted data sets, featured resorts and offer details and align campaigns, creative and reporting.
Assist with managing outsourced projects to ensure accurate marketing campaign details, messaging/branding and budget allocation.
Partner and manage relationships with key external vendors.
Attend industry trade shows, conferences and training as needed.
Performs other duties as needed
Travel Requirements
Domestic travel within the US and Caribbean is required less than 10% of the time.
What You'll Bring:
Education
Bachelor's degree from a 4-yr university with a major in advertising, business, communications, marketing or similar, with MBA preferred
Training Requirements
- None
Knowledge and Skills
Experience within and deep understanding of marketing communications, brand marketing and the digital media landscape.
Detail oriented strategic planner with out of the box thinking capabilities.
Superb time management skills, effective communicator, team contributor, and strong attention to detail.
Must be able to manage multiple projects and people in order to meet deadlines and exceed goals.
Must have the ability to develop strong relationships with various business stakeholders through partnership and collaboration.
Self-starter with ability to adapt in order to achieve stretch goals when needed.
Ability to work effectively across teams to achieve results.
Excellent verbal and written communication, with strong presentation skills.
Analytical mindset with the ability to use data and results to make decisions and drive change.
Excellent organizational skills with ability to consistently meet deadlines.
Proven ability to plan and manage budgets.
Must be results driven, enjoy problem-solving and passionate about being challenged.
Technical Skills
Proficient in Microsoft Office (Word, Excel, PowerPoint, Teams, PowerBI, Canva and Outlook).
Job Experience
7 years of marketing experience including brand management and digital marketing.
7 years of campaign management experience, including program development, asset development (website, email, digital media planning, etc) with demonstrated success and growth.
3+ years of experience managing vendor partnerships and/or direct reports.
Unless there is a legal requirement, experience will be accepted for the education requirement.
How You'll Be Rewarded:
We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:
Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.
- Medical
- Dental
- Vision
- Flexible spending accounts
- Life and accident coverage
- Disability
- Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
- Wish day paid time to volunteer at an approved organization of your choice
- 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
- Legal and identify theft plan
- Voluntary income protection benefits
- Wellness program (subject to provider availability)
- Employee Assistance Program
Where Memories Start with You
Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.
We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.