Loyalty Marketing Coordinator - Scenic Group
Hollywood, FL
About the Job
Scenic Group, which includes Emerald Cruises, Scenic Luxury Cruises & Tours, Mayflower Cruises & Tours and Evergreen Tours, has grown over its 37-year history to include award-winning, river and ocean cruises and handcrafted land journeys that take guests to many of the world’s most fascinating destinations covering all seven continents. Since 2008, Scenic has set the benchmark for truly all-inclusive, five-star river cruises in Europe and Southeast Asia as well as luxury cruises on Egypt’s Nile on board a private luxury charter. In 2019, Scenic introduced Scenic Eclipse, The World’s First Discovery Yacht™, a 228-guest ultra-luxury ship, and in 2023, unveiled its sister, Scenic Eclipse II. Emerald Cruises has nine branded Star-Ships offering river sailings in Europe and on the Mekong. In 2022, Emerald Azzurra was the first yacht to launch under the Emerald Cruises brand – a 100-guest superyacht sailing the warm waters of the Mediterranean, Adriatic, Caribbean and Central America – followed in August 2023 by its sister, Emerald Sakara.
Scenic Group is looking to hire a Loyalty Marketing Coordinator to join our team at our Hollywood, FL corporate location.
We are seeking a dynamic and detail-oriented Loyalty Marketing Coordinator to join our marketing team for Scenic Luxury Cruises & Tours and Emerald Cruises. The ideal candidate will be responsible for generating awareness our customer loyalty programs, ensuring engagement, retention, events and overall satisfaction. This dual-branded role requires a creative thinker with strong organizational skills and a passion for building lasting relationships with our customers.
Responsibilities:
Loyalty Program Management:
•Execute updates to the loyalty programs for the US & LATAM markets.
•Monitor and analyze program performance, providing insights and recommendations for continuous improvement.
•Collaborate with cross-functional teams to integrate loyalty initiatives into overall marketing strategies.
Content Creation and Communication:
•Create compelling content, including email campaigns, social media posts, and promotional materials, to communicate loyalty program benefits and updates.
•Craft engaging and personalized communication to nurture customer relationships and drive program participation.
Data Analysis and Reporting:
•Utilize data analytics tools to measure the effectiveness of loyalty initiatives and provide regular reports to the marketing team and leadership team.
•Identify trends and opportunities for improvement based on customer behavior and feedback.
Collaboration with Stakeholders:
•Work closely with the marketing, sales, and customer service teams to align loyalty initiatives with overall business objectives.
•Collaborate with external partners, vendors, and agencies to optimize program performance and explore new opportunities.
Customer Engagement Strategies:
•Develop and implement strategies to enhance customer engagement, including exclusive events, personalized offers, and targeted promotions.
•Organize loyalty events around the country to engage loyalty members.
Qualifications:
Work authorization:
United States (Required)
Scenic Group is looking to hire a Loyalty Marketing Coordinator to join our team at our Hollywood, FL corporate location.
We are seeking a dynamic and detail-oriented Loyalty Marketing Coordinator to join our marketing team for Scenic Luxury Cruises & Tours and Emerald Cruises. The ideal candidate will be responsible for generating awareness our customer loyalty programs, ensuring engagement, retention, events and overall satisfaction. This dual-branded role requires a creative thinker with strong organizational skills and a passion for building lasting relationships with our customers.
Responsibilities:
Loyalty Program Management:
•Execute updates to the loyalty programs for the US & LATAM markets.
•Monitor and analyze program performance, providing insights and recommendations for continuous improvement.
•Collaborate with cross-functional teams to integrate loyalty initiatives into overall marketing strategies.
Content Creation and Communication:
•Create compelling content, including email campaigns, social media posts, and promotional materials, to communicate loyalty program benefits and updates.
•Craft engaging and personalized communication to nurture customer relationships and drive program participation.
Data Analysis and Reporting:
•Utilize data analytics tools to measure the effectiveness of loyalty initiatives and provide regular reports to the marketing team and leadership team.
•Identify trends and opportunities for improvement based on customer behavior and feedback.
Collaboration with Stakeholders:
•Work closely with the marketing, sales, and customer service teams to align loyalty initiatives with overall business objectives.
•Collaborate with external partners, vendors, and agencies to optimize program performance and explore new opportunities.
Customer Engagement Strategies:
•Develop and implement strategies to enhance customer engagement, including exclusive events, personalized offers, and targeted promotions.
•Organize loyalty events around the country to engage loyalty members.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 1-2 years experience in loyalty marketing or a similar role.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Prior event experience (planning & executing) highly preferred.
- Excellent presentation, organizational, written and verbal communication skills.
- Proficiency in marketing tools and platforms, as well as Microsoft Office suite.
- Creative thinking and problem-solving abilities.
- Positive attitude, professional demeanor and adaptable to a changing environment
- Ability to manage multiple tasks and deadlines in a fast-paced environment.
- Generous vacation and paid time off policy
- Medical/dental/vision insurance
- 401k (match)
- Dental insurance
- Healthcare spending or reimbursement accounts such as HSAs or FSAs
- Retirement benefits or accounts
- Commuting/travel assistance
- Employee discounts
- Job Type: Full-time
Work authorization:
United States (Required)
Source : Scenic Group