Lifecycle Marketing Specialist - MoneyLion
New York City, NY
About the Job
MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion's mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, personalization; and shortening the distance to an informed action.
In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion's enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.
About the Role
As a Lifecycle Marketing Specialist, you will play a pivotal role in managing and enhancing the member experience throughout their journey with us. Your primary focus will be on driving customer account growth and retention within our expanding Marketplace Partner Solutions team, which supports direct-to-consumer partnerships for the MoneyLion Marketplace. In collaboration with the Lifecycle leadership team, you'll develop and implement strategies to boost product adoption, elevate account growth, and improve user retention, ensuring continued engagement and active usage of our offerings.
This role is located on-site 4 days a week at our headquarters in the Chelsea neighborhood of New York City.
Key Responsibilities
- Work with a cross-functional team to build new lifecycle experiences for new products that MoneyLion brings to market, with a focus on driving acquisition, conversion, and retention.
- Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, working with analytics to measure and socialize findings and develop next steps toward bigger wins
- Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem
- Partner with team members to develop and deliver on shared strategies for large cross-functional initiatives
- Improve our overall customer experience with a focus on data-driven results.
About You
- Minimum of 2 - 4 years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement
- Experience driving channel strategy to support new products
- Experience assessing opportunities and optimizing across the member funnel
- Shown success in working with cross-functional teams to complete shared goals that are based on data-informed hypotheses and ambitious experiments
- The ability to interpret data, ask the right questions, analyze campaign results and find opportunities to improve and optimize performance going forward, communicating those insights and plans to partners
- Experience with key marketing platforms (Iterable, Amplitude, Segment Engage, AI tools a plus)
- Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources
The annual base salary for the Lifecycle Marketing Specialist is expected to be between $90,000 to $110,000. Base salary is one component of MoneyLion's total compensation package, which includes 401(k) match, multiple health insurance options, disability coverage, life insurance, and unlimited paid time off for salaried positions. Actual salaries will vary based on a candidate's qualifications, experience, skills, and competencies related to the role.
What We Value
We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Team is passionate about fintech and ready to give 100% in helping us achieve our mission.
Working At MoneyLion
At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:
- Competitive salary packages
- Comprehensive medical, dental, vision and life insurance benefits
- Wellness perks
- Paid parental leave
- Generous Paid Time Off
- Learning and Development resources
- Flexible working hours
MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more "other" than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.