Lifecycle Marketing Specialist - Expansions - Rover

Want to make an impact? Join our pack and come work (and play!) with us.

We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.

Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies. 

At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.

We are a highly productive global team consisting of customer journey advocates, lifecycle strategists, and operational programmers. Our primary objective is to connect pet parents with pet sitters and dog walkers. Beyond that, we develop strategic customer-centric go-to-market plans to engage and retain our pet parents and sitters.

The Lifecycle Marketing team is responsible for enhancing the customer messaging experience across email, mobile, and web, contributing to the overall end-to-end customer journey and experience.

Rover is seeking a dynamic and detail-oriented Lifecycle Specialist to join our team and support our Pet Owner Communications strategy for new business lines and expansions. In this role, you will play a key part in driving business growth by executing initiatives across all lifecycle stages (Acquisition, Engagement, Retention) while ensuring smooth operational execution. 

You will collaborate closely with the entire Lifecycle Marketing team and key stakeholders to define project scopes and plans, contribute to technical execution (including campaign and audience building), and provide oversight to ensure projects are delivered on time and at the highest quality. Success in this role will require effective communication, proactive risk management, and the ability to manage multiple priorities in a fast-paced environment. 

As part of the role, you aren't intimidated by juggling multiple projects and have sharp attention to detail; nothing slips through the cracks on your watch. You are an adept problem solver and cross-functional communicator. You thrive in a high-energy, goal-oriented environment and are constantly seeking opportunities to learn and hone your marketing skills.

This role will report to the Manager II, Lifecycle Strategy, and will also work closely with the Lifecycle Operations team and Manager III, Lifecycle Operations.