Lifecycle Marketing Data Analyst - Top Stack

Top Stack has been retained to identify a Lifecycle Marketing Data Analyst to spearhead the development of communication strategies and customer journey initiatives. This role demands a strategic thinker with a knack for audience segmentation, creative development, and data-driven decision-making.
 

• Lead the development of comprehensive customer experience strategies for various segments
• Utilize data-driven insights and market research to inform communication strategies
• Implement effective initiatives and continuously refine based on insights
• Oversee flawless execution of marketing campaigns and initiatives
• Collaborate with internal and external teams to bring strategies to life
• Drive messaging and creative development aligned with brand guidelines
• Stay up-to-date with industry trends and bring innovative ideas to the team

Computer Skills and Knowledge:

• 7-10 years of experience in Marketing Strategy and Lifecycle Marketing, preferably in a data-driven environment
• Creative mindset with a focus on problem-solving and attention to detail
• Proficiency in marketing automation/CRM systems (e.g., Salesforce)Experience with A/B testing and customer segmentation strategies
• Strong program management skills and understanding of digital marketing channels
• Ability to work independently and collaboratively in a cross-functional environment
• Familiarity with data visualization platforms and Microsoft suit
• Proficiency in data visualization platforms such as Power BI, Tableau)
• Salesforce Marketing Cloud Marketing Certifications desired