Lifecycle Marketer - BAM Ventures

About the Company:

The portfolio company is a fast-growing B2C brand in the sports industry, bringing innovation and engagement to the collectibles space.

Role Overview:

The Lifecycle Marketer will play a key role in driving user retention and maximizing customer lifetime value (LTV). With strong user and dollar retention already in place, there’s enormous potential to take it even further by leveraging our rich first-party customer data. The primary responsibility is to create and optimize lifecycle marketing programs, including drip campaigns, email sequences, and push notifications, aimed at increasing engagement and reactivation across customer segments.

Key Responsibilities:

• Develop and implement lifecycle marketing strategies, including drip campaigns and automated sequences, to drive retention and optimize LTV
• Build and manage email and push notification campaigns using platforms like Customer.io or similar, ensuring timely and personalized communication
• Collaborate with the data science team to analyze customer behaviors and identify key touchpoints for targeted communication
• Use data-driven insights to optimize marketing campaigns, leveraging segmentation to personalize customer experiences
• Coordinate with graphic designers and creative teams to develop visually engaging campaign assets
• Work closely with product and marketing teams to ensure lifecycle campaigns align with broader company objectives
• Monitor, analyze, and report on the effectiveness of lifecycle campaigns, continuously testing and refining strategies to improve performance
• Drive engagement and reactivation efforts by building personalized journeys for different customer segments, from new users to long-time collectors
• Test and implement new messaging strategies, subject lines, and creative assets to optimize open rates, click-through rates, and overall engagement
• Collaborate with the customer support team to align messaging and feedback loops, ensuring seamless customer communication across channels

Qualifications:

• 5+ years of experience in lifecycle marketing, CRM, or retention marketing, preferably in e-commerce or online platforms
• Experience building and managing campaigns in platforms like Customer.io, Braze, or similar tools
• Proven experience driving retention and increasing LTV through personalized marketing campaigns
• Strong analytical skills with experience using data to drive insights and optimize marketing efforts
• Familiarity with A/B testing methodologies to continuously refine and improve campaign performance
• Exceptional communication skills with the ability to collaborate across teams (data science, creative, marketing)
• Ability to manage multiple projects in a fast-paced environment while meeting deadlines