About Pelico

At Pelico, we are creating the factory of the future where disruptions are avoided, processes synchronized and value captured. Our factory operations management platform enables factory teams to be more agile and resilient in a world where supply chain disruptions occur every 16 minutes. Pelico empowers users to identify bottlenecks, avoid problems, and focus on innovation instead of fire-fighting.
Since our foundation in 2019, we’ve partnered with industry leaders across aerospace, industrial equipment, and luxury watchmaking, revolutionizing factory operations in over 15 countries. Esteemed clients include Airbus, Safran, Cartier, Daikin, and Eaton.

Our Team:

With a dynamic team of over 120 professionals across the US and France, Pelico is a melting pot of top-tier talent from Tech, Data Science, and Manufacturing domains.
Our collaborative environment fosters innovation and excellence, driving us to solve complex challenges and shape the future of manufacturing.
Our work has been recognized by Safran (Digital Transformation Award) and Microsoft (scale-up of the year).

Job Description

We are looking for our first Product Marketing Lead to turn a proven product into a category leader for Supply chain Operations management and facilitate international expansion.

With your broad scope of actions, you will bring a business dimension to the product-based decisions we will be making as we expand across industries and geographies.

• A customer dimension: understand what the customer wants and needs, both now and in the future as we expand our relationship
• A product dimension: know the product and its usage in-depth, being able to articulate the value of the product from a benefit-focus perspective
• A market dimension: study the market to understand what tools different industries use to overcome the shortcomings of their existing solutions, and how Pelico compares to the status quo and other competitors
• A positioning dimension: establish a strong identity for Pelico in the mind of target customers and how it stands apart from the competition, and provide insights to improve our pricing strategy
• A message dimension: convert features into customer benefits to highlight the characteristics and advantages of Pelico by providing an impactful message to the right audience (B2B personae)
• A support dimension: help internal teams understand and sell our product to best support our customers (sales enablement, customer success)
• A launch dimension: closely collaborate with various stakeholders to ensure all improvements/announcements are effectively communicated to all internal and external audiences through various channels, and monitor the success of each launch.

What you'll do & learn

In your day to day, your missions will be to:

• Develop a deep understanding of the industries and geographies where Pelico can add value to organizations
• Understand what existing and potential customers need within their organizations, and how the Pelico platform can help them with their Operations problems
• Build marketing & sales enablement material, making sure to address every pertinent buyer personae
• Closely collaborate with Sales and Growth teams to create and drive campaigns and presentations with both potential and existing customers
• Explore usage scenarios across different industries and prioritize which features/functions/solutions will be most impactful in the markets we want to target
• Work with different internal and external stakeholders to package the product in a way that resonates with our customers and end-users
• Monitor the competition and provide strategic insights that are relevant to the direction of the business and product
• Drive work autonomously, demonstrate pragmatist & agility

What we are looking for

• Background in Business, Economics, Engineering, and/or Marketing (MBA preferred)
• Previous experience in B2B SaaS product marketing, or equivalent experience in leading the development of go-to-market strategies.
• Previous experience in supply chain, manufacturing and consulting is a plus.

About You

• You are interested in joining an early stage startup, having the opportunity to shape the company’s future.
• You are customer-centric & business oriented
• You have Storytelling skills, ability to understand, synthesize and explain complex problems in simple terms
• You have excellent writing and communication skills - ability to distill and synthesize complex concepts into simple messages
• You have a curious mind and active listening skills
• You have a deep understanding of how to sell a product and what different markets need
• You are fluent in English (written and spoken)
  

Pelico promotes inclusion and non-discrimination, and acts daily in favour of social mix, gender equality, senior citizens & disability

Localisation

This is a position based in the US (US headquarter is in Miami) or in Paris (France).

Our recruitment Process

1. Screening with CEO
2. Study case in 2 steps
3. Debrief
4. References Check
5. Offer Letter in 48 hours

Curious about life behind the scenes at Pelico? Check out our Instagram page!
https://eu1.hubs.ly/H0c94rC0