Lead Product Manager, Ecommerce, Hybrid - DC International

This is a hybrid position working three days in the office in Carrollton, Texas.  

We're looking for a dynamic Lead Product Manager, Ecommerce to help us create best-in-class digital experiences for our two brands, Leatherology and Coverstore. This role will be pivotal in shaping our Ecommerce strategy, driving innovative website features, and optimizing performance through data-driven insights. If you're passionate about creating seamless user experiences, staying on the cutting edge of technology, and leading projects that directly impact customers, this is the perfect opportunity to make a significant impact.

Duties and responsibilities:

Product Road Map & Strategy

• Partner with IT and brand stakeholders to oversee roadmap of overall Ecommerce platform and technology stack.
• Collaborate with other departments regularly to prioritize new site features, bug fixes, and improvements based on business needs.
• Keep abreast of industry best practices and innovations to recommend new products and capabilities for either or both businesses.
• Lead efforts to implement UI/UX best practices and a mobile-first, responsive design.
• Oversee roll-out of new features, manage relevant vendor contracts/relationships, and train appropriate business users on approved functionality.

Website Analytics & Conversion Rate Optimization

• Continually analyze website performance to identify UI/UX updates that would improve the on-site shopping experience.
• Oversee methodology and 1st and/or 3rd party tool(s) for tagging, tracking, and website analytics.
• Establish key performance indicators and determine benchmarks for metrics such as conversion rate, cart abandon rate, and bounce rate to optimize website performance.
• Oversee the planning and execution of website A/B and multivariate testing initiatives and timelines to support the goals and objectives of the business. Incorporate feedback and partner with merchandising and marketing teams to determine priorities.
• Establish and ensure adherence to standard A/B testing methodology, including set-up, scoping, analysis, and reporting.
• Report website performance and testing results on an ongoing basis to relevant teams and company leadership.

Project and Team Management

• Work with leadership to prioritize projects, establish milestones and schedules, gather detailed business requirements from internal business stakeholder, and ensure all objectives and deadlines are met.
• Monitor project progress and ensure allocation of necessary technical and business resources required to ensure a smooth and timely launch.
• Manage and develop team members by providing coaching, performance management, feedback, and training.

Qualifications:

Required

• Bachelor’s degree and minimum 5 years of experience in ecommerce product management, website analytics, or digital project management.
• Expertise in ecommerce platforms, with a strong focus on Shopify; experience with platform migrations or enhancements is a plus.
• Proven experience in documenting business requirements and acting as a bridge between IT and business users, translating complex technical details into clear, business-friendly language.
• Proficiency in website analytics tools (e.g., Google Analytics, Hotjar) and A/B testing, with a focus on conversion rate optimization and user experience improvements.
• Strong cross-functional team leadership skills, with the ability to drive projects from ideation through execution.
• Excellent communication and presentation skills, capable of conveying complex data insights to both technical and non-technical stakeholders.

Preferred

• Self-motivated and adaptable, with a proactive problem-solving approach.
• Experience in fast-paced environments with a track record of reacting quickly to business needs and opportunities.
• Hands-on leader who can balance strategic vision with attention to detail.
• Proven experience managing and mentoring team members in a product-focused environment.

Employee Benefits:

• Medical, Dental and Vision Benefits through BCBS
• Paid PTO and Company Holidays
• 401(k) Plan with a Company Match
• Employee Discount on Coverstore and Leatherology merchandise
• Generous New Parent Leave Benefits
• Casual Dress Code
• Employee Team Building and Social Events
• Charitable Giving Company Match
• Employee Referral Bonus Program

About the Business
DC International is a vertically integrated ecommerce company and home to two fast-growing direct-to-consumer brands: Coverstore and Leatherology. What does it mean to be a vertically integrated company? It means working alongside a diverse team of creators, marketers, analysts, developers, designers, and innovators. It means overseeing the complete, end-to-end product lifecycle. With our headquarters in Carrollton, Texas, and a wholly owned manufacturing facility in Asia, DC International is uniquely positioned to create a great customer experience from start to finish.

Since 2005, our mission has been simple: to bring customers products that matter. We do this by marrying timeless design, innovative technology, and an unwavering commitment to quality. Over the last 15 years, we have grown from a small family business into one of the industry’s leaders in product excellence and superior service. Despite our success, we never forget our humble beginnings and the customer-first values upon which we were founded.
 

DC International, Inc. is an Equal Opportunity Employer and does not discriminate on the basis of race, color, national origin, sex, religion, age or disability in employment or the provision of services.

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