Lead Generation Specialist - Eden Ads

Business Development Representative

JOB DESCRIPTION:

The Business Development Representative (BDR) plays a crucial role in generating new business opportunities and expanding the client base. They are responsible for identifying potential clients, conducting research on target markets, and proactively reaching out to prospects through various channels. The BDR nurtures leads, qualifies potential clients, and collaborates with the sales team to set up appointments or presentations. They must effectively communicate the company's value proposition, services, and solutions to prospects, showcasing how the agency can meet their specific needs. The BDR also tracks and maintains a comprehensive database of leads, activities, and progress, contributing to the overall growth and success of the agency.

This position may require a few days of out-of-state travel for conferences and trade shows as frequently as once per month.

SALARY / WAGE:

• 1-3 years experience - $35,000

• 3-5 years experience - $40,000

• >5 years experience - $52,500

BONUS SYSTEM: (monthly)

• $500 for first 10 prospects that have completed an intro call.

• $50 per subsequent intro call completed

QUALIFICATIONS:

1. Education: A bachelor's degree in business, marketing, communications, or a related field is typically preferred.

2. Experience: Previous experience in sales, business development, or lead generation is highly desirable, particularly in a relevant industry or marketing agency.

3. Communication Skills: Strong verbal and written communication skills are essential for effectively engaging with prospects, presenting the agency's offerings, and building relationships.

4. Interpersonal Skills: The ability to establish rapport, listen actively, and understand the needs of potential clients is crucial for successful lead nurturing and conversion.

5. Sales Acumen: A good understanding of the sales process, lead qualification, and prospecting techniques is necessary to identify and prioritize potential opportunities.

6. Research Abilities: The BDR should be skilled at conducting market research, competitor analysis, and identifying target markets to focus their efforts effectively.

7. Goal-Oriented: Demonstrated ability to meet and exceed sales targets and objectives is a key requirement for this role.

8. Tech Savvy: Proficiency in using sales and CRM software to manage leads, track progress, and report on activities is often expected.

9. Self-Motivated: The ideal candidate should be proactive, driven, and able to work independently, taking the initiative to pursue new business opportunities.

10. Team Player: While the BDR works independently, collaboration with the sales team, marketing, and other departments is vital to the agency's success.

11. Flexibility: The ability to adapt to changing market conditions, client needs, and industry trends is valued in a fast-paced business development environment.

12. Positive Attitude: A positive and optimistic mindset helps in overcoming challenges and maintaining a proactive approach in generating leads.