Lead Generation Marketing Manager (Remote) - Accusoft

Are you ready to join a collaborative, results-focused team that enjoys helping businesses accomplish their goals? Reporting to Sr. Director of Marketing, we seek a highly proficient lead generation expert specializing in digital marketing campaigns, outbound tactics, and funnel optimization.

The ideal candidate boasts an impressive history of conceiving and executing successful campaigns that consistently yield high-quality leads for sales. Proficiency in refining and adapting programs based on data-driven insights is a must. Additionally, we seek someone who excels in collaborative efforts with sales teams, product managers, marketing, and technology experts to position our SDK and API product offerings strategically. Exceptional written and verbal communication skills are essential, as the chosen candidate will play a pivotal role in identifying the ideal customer profile, crafting targeted messaging, and developing compelling content to power highly effective campaigns. Success is reflected by filling the pipeline with qualified in-market leads, increasing MQL conversion rates, and exceeding revenue goals.

About the Role:

Core duties and responsibilities include the following. Other duties may be assigned.

• Develop the overall lead generation strategy to fill the sales funnel most cost-effectively.
• Create and execute digital and outbound lead-generation plans that deliver significant volumes of qualified leads cost-effectively, including email marketing, ABM, PPC, social media, and new marketing channels.
• Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel to become sales-ready leads.
• Measure, analyze, interpret, and report on the impact of campaign activities on the influenced pipeline, database growth, deal cycle acceleration, and other KPIs.
• Analyze industry trends, market conditions, and competitors' marketing tactics to identify new opportunities.
• Manage project timelines, quality, resources, and budget to prioritize spending to maximize qualified leads.
• Experienced interfacing with sales, marketing, and product teams to build successful and impactful lead-gen campaigns.
• Responsible for defining and creating documentation related to tracking the digital marketing and outbound tactics for the Accusoft lead funnel.

Supervisory Responsibilities:

This job has no supervisory responsibilities.

Work Schedule/Environment/Travel:

• This can be a work-from-home-based role in any of the following states: Florida, Georgia, North Carolina, New York, Massachusetts, Texas, Tennessee, Colorado, and Washington.
• We offer a flexible work schedule.
• Employees can also work from our Tampa, FL, Office if they wish.

Job Requirements:

• Bachelor's Degree or greater in Marketing or related field.
• 5+ years of hands-on experience successfully creating and managing lead generation programs for technology solution sales.
• Ability to build strategy and execute programming to deliver on goals and expectations.
• Efficient project management experience. You have a strong track record of driving simultaneous projects and multiple initiatives.
• Experience with ABM platforms (e.g. 6Sense, Demandbase, Terminus) is a plus.
• Experience with CRM and marketing automation tools Hubspot, Salesforce, or related technology preferred.
• Experience with enterprise data analytic tools such as Power BI, Tableau, or related technology.
• Experience managing marketing agencies is a plus.
• Certifications and/or continued education related to digital and outbound lead generation for Hubspot, Google Ads, LinkedIn Ads, etc. is a plus.
• Detail-oriented with excellent written and oral communication skills.
• Entrepreneurial spirit with a strong sense of urgency and accountability.
• Excellent PC computer skills (Word, Excel, PowerPoint, Outlook, Internet Explorer).
• Superior written and verbal communicator, coupled with highly developed interpersonal skills. Strong presentation skills are critical.
• Able to work independently and in a high-performing team environment.
• Possess a demonstrated ability to multi-task and accommodate changing priorities within compressed timelines.
• Ability to think creatively and independently to produce new ideas and concepts.

About Accusoft:

Accusoft is a software development company specializing in content processing, conversion, and automation solutions. From out-of-the-box and configurable applications to APIs built for developers, we help organizations solve their most complex content workflow challenges. Our patented solutions enable users to gain insight from content in any format, on any device with greater efficiency, flexibility, and security.

Benefits and Compensation:

This Lead Generation Marketing Manager position pays a competitive salary commensurate with experience plus has bonus eligibility! We also offer full-time employees a complete range of benefits, including

• Health, vision, dental, disability, life insurance, and health savings accounts (HSA and FSA).
  • Free Medical and Dental plans are available for employee-level coverage.
  • Supplemental Benefits like accident and critical illness insurance.
  • Free Employee Assistance Program (EAP) and Well-Being programs.
• Paid time-off program is front-loaded post 90 days of employment.
  • 4-6 weeks of 100% Paid Parental Leave for expecting parent(s) of newborn or adoption parent(s).
  • Bereavement, Jury-Duty, Voting, and Military Paid Leaves.
• Full Training and Career Development reimbursement.
  • Tuition Reimbursement and E-learning courses are offered through Udemy, Pluralsight, and other sources identified throughout the year.
• Stock option plan and 401K Matching.
• Various committees dedicated to coordinating engagement and enrichment activities for the team.
• Experience a work-life balance that enables staff to feel more in control of their working life.

Ready to join our team?

If this job sounds like something you'd be interested in, please apply. The application is short and will only take a few minutes.

ACCUSOFT CORPORATION is an Equal Opportunity Employer/Drug-Free Workplace. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, genetics, national origin, veteran, or disability status.