Lead Copywriter - City National Bank
San Francisco, CA
About the Job
*LEAD COPYWRITER*
WHAT IS THE OPPORTUNITY?
The Lead Copywriter is a senior level colleague who will strategically develop, plan and execute messaging for bank marketing materials that include, but are not limited to: sales collateral, in-branch merchandising, CNB.com website, advertising, direct and email marketing, social media posts and operational client communications. The Lead Copywriter will also be responsible for maintaining and updating the City National Writing Style Guide, CNB.com on-page content and strategy, and overseeing the voice and tone guidelines within the CNB Brand Book. The ideal candidate will be comfortable presenting copy and concepts to clients and delivering ideas that are fresh, strategic and always on brand. Responsible for developing copy for a wide range of B2B and B2C marketing deliverables through the customer lifecycle.The Lead Copywriter will play a key role in establishing and enforcing the editorial voice and tone for City National's integrated marketing efforts, conveying a consistent and cohesive brand message across all marketing channels. This individual will conduct periodic messaging architecture sessions to determine ideal messages for various products, services, lines of business and campaigns. The Lead Copywriter will identify and manage external third-party writers and editors. The Lead Copywriter will primarily focus on structure, grammar, spelling, tone and factual accuracy - and will collaborate with Marketing team members to ensure optimal brand standards are maintained and innovative creative solutions are successfully delivered on time and on budget.
What you will do
* Take strategic and tactical input from marketing channel experts, project managers, creative director and clients; understand the goals, strategy, audience, offers, terms and conditions, product/service details and specifications of a given project.
* Gather any necessary research and other information (e.g., statistics, interviews, pricing information, technical product specifications, competitive information, etc.) needed to complete a project.
* Develop appropriate, effective messaging for individual campaigns, lines of business and products within the bank.
* Edit, proofread and provide feedback on project deliverables.
* Receive revisions, corrections and suggestions from channel experts, project managers, creative, proofreading and clients; integrate such input appropriately into finished product.
* Work closely with creative, digital and production staff to ensure copy accuracy, fit and appropriateness for specific marketing channel and format.
* Develop and maintain the bank's editorial voice guidelines and Writing Style Guide.
* Write and edit marketing content and communications in support of the bank's marketing strategies, including thought leadership, web, direct response, e-mails, landing pages, collateral and event materials.
*Must-Have
* Bachelor's Degree or equivalent
* Minimum 5 years of experience writing for content marketing, direct response, digital and lead generation purposes
* Minimum 7 years of writing experience in marketing and/or agency environment
*Skills and Knowledge*
* Experience with creative copywriting in financial or other highly regulated industries preferred
* Strong management and leadership skills to lead a team of copywriters within the larger Marketing organization
* Experience in a variety of marketing channels is a plus
* Experience working in an environment with multiple stakeholders
* Strong organization skills, strong multi-tasking and self-management
* Ability to both work autonomously and collaboratively as part of a team
* Must be highly organized and detail oriented
* Must be able to take constructive criticism with ease and grace
* Must be an effective written and verbal communicator
* Must be a logical, yet creative thinker who is an enthusiastic problem solver
*Compensation*
Starting base salary: $87,027 - $138,965 per year. Exact compensation may vary based on skills, experience, and location. This job is eligible for bonus and/or commissions.
To be considered for this position you must meet at least these basic qualifications*
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
*Benefits and Perks*
At City National, we strive to be the best at whatever we do, including the benefits and perks we offer our colleagues. Get an inside look at our [ Benefits and Perks](https://image.emails.cnb.com/lib/fe5e15707c640c78771c/m/10/cbedd856-c2fc-491b-a625-3ab7a0fd9a65.pdf).
ABOUT CITY NATIONAL
City National Bank, a subsidiary of Royal Bank of Canada, is the largest bank headquartered in Los Angeles with $92.03 billion in assets as of April 30, 2024. Founded in 1954, City National provides personalized banking, investment and trust services in select markets including Los Angeles, Orange County, San Diego, the San Francisco Bay Area, New York City, Nashville, Atlanta, Delaware, Las Vegas, Washington D.C. and Miami.* In addition, the company and its investment affiliates manage or administer $96.83 billion in client investment assets. City National is dedicated to strengthening communities, and in 2023 alone, the company made more than $11 million in charitable contributions to nonprofits that support the communities it serves.
*City National Bank does business in Miami and the state of Florida as CN Bank.
For more information about City National, visit [cnb.com](https://www.cnb.com/).
*EQUAL OPPORTUNITY EMPLOYER & REASONABLE ACCOMMODATION*
City National Bank is an equal opportunity employer committed to promoting and maintaining a diverse, equitable and inclusive working environment where differences are valued and encouraged. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by the laws or regulations in the locations where we operate or in our Code of Conduct. [READ MORE](https://image.emails.cnb.com/lib/fe5e15707c640c78771c/m/1/159726e0-aeb1-4058-9052-d7a2d69626b8.pdf)
If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation for any part of the employment process. Please contact us via [email](mailto:TalentAcquisition@cnb.com) or leave a message at (213) 673-9139. These contact methods are dedicated to applicants whose disability prevents them from successfully applying online. Only messages left for this purpose will be returned. Responses may take up to two business days.
WHAT IS THE OPPORTUNITY?
The Lead Copywriter is a senior level colleague who will strategically develop, plan and execute messaging for bank marketing materials that include, but are not limited to: sales collateral, in-branch merchandising, CNB.com website, advertising, direct and email marketing, social media posts and operational client communications. The Lead Copywriter will also be responsible for maintaining and updating the City National Writing Style Guide, CNB.com on-page content and strategy, and overseeing the voice and tone guidelines within the CNB Brand Book. The ideal candidate will be comfortable presenting copy and concepts to clients and delivering ideas that are fresh, strategic and always on brand. Responsible for developing copy for a wide range of B2B and B2C marketing deliverables through the customer lifecycle.The Lead Copywriter will play a key role in establishing and enforcing the editorial voice and tone for City National's integrated marketing efforts, conveying a consistent and cohesive brand message across all marketing channels. This individual will conduct periodic messaging architecture sessions to determine ideal messages for various products, services, lines of business and campaigns. The Lead Copywriter will identify and manage external third-party writers and editors. The Lead Copywriter will primarily focus on structure, grammar, spelling, tone and factual accuracy - and will collaborate with Marketing team members to ensure optimal brand standards are maintained and innovative creative solutions are successfully delivered on time and on budget.
What you will do
* Take strategic and tactical input from marketing channel experts, project managers, creative director and clients; understand the goals, strategy, audience, offers, terms and conditions, product/service details and specifications of a given project.
* Gather any necessary research and other information (e.g., statistics, interviews, pricing information, technical product specifications, competitive information, etc.) needed to complete a project.
* Develop appropriate, effective messaging for individual campaigns, lines of business and products within the bank.
* Edit, proofread and provide feedback on project deliverables.
* Receive revisions, corrections and suggestions from channel experts, project managers, creative, proofreading and clients; integrate such input appropriately into finished product.
* Work closely with creative, digital and production staff to ensure copy accuracy, fit and appropriateness for specific marketing channel and format.
* Develop and maintain the bank's editorial voice guidelines and Writing Style Guide.
* Write and edit marketing content and communications in support of the bank's marketing strategies, including thought leadership, web, direct response, e-mails, landing pages, collateral and event materials.
*Must-Have
* Bachelor's Degree or equivalent
* Minimum 5 years of experience writing for content marketing, direct response, digital and lead generation purposes
* Minimum 7 years of writing experience in marketing and/or agency environment
*Skills and Knowledge*
* Experience with creative copywriting in financial or other highly regulated industries preferred
* Strong management and leadership skills to lead a team of copywriters within the larger Marketing organization
* Experience in a variety of marketing channels is a plus
* Experience working in an environment with multiple stakeholders
* Strong organization skills, strong multi-tasking and self-management
* Ability to both work autonomously and collaboratively as part of a team
* Must be highly organized and detail oriented
* Must be able to take constructive criticism with ease and grace
* Must be an effective written and verbal communicator
* Must be a logical, yet creative thinker who is an enthusiastic problem solver
*Compensation*
Starting base salary: $87,027 - $138,965 per year. Exact compensation may vary based on skills, experience, and location. This job is eligible for bonus and/or commissions.
To be considered for this position you must meet at least these basic qualifications*
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
*Benefits and Perks*
At City National, we strive to be the best at whatever we do, including the benefits and perks we offer our colleagues. Get an inside look at our [ Benefits and Perks](https://image.emails.cnb.com/lib/fe5e15707c640c78771c/m/10/cbedd856-c2fc-491b-a625-3ab7a0fd9a65.pdf).
ABOUT CITY NATIONAL
City National Bank, a subsidiary of Royal Bank of Canada, is the largest bank headquartered in Los Angeles with $92.03 billion in assets as of April 30, 2024. Founded in 1954, City National provides personalized banking, investment and trust services in select markets including Los Angeles, Orange County, San Diego, the San Francisco Bay Area, New York City, Nashville, Atlanta, Delaware, Las Vegas, Washington D.C. and Miami.* In addition, the company and its investment affiliates manage or administer $96.83 billion in client investment assets. City National is dedicated to strengthening communities, and in 2023 alone, the company made more than $11 million in charitable contributions to nonprofits that support the communities it serves.
*City National Bank does business in Miami and the state of Florida as CN Bank.
For more information about City National, visit [cnb.com](https://www.cnb.com/).
*EQUAL OPPORTUNITY EMPLOYER & REASONABLE ACCOMMODATION*
City National Bank is an equal opportunity employer committed to promoting and maintaining a diverse, equitable and inclusive working environment where differences are valued and encouraged. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by the laws or regulations in the locations where we operate or in our Code of Conduct. [READ MORE](https://image.emails.cnb.com/lib/fe5e15707c640c78771c/m/1/159726e0-aeb1-4058-9052-d7a2d69626b8.pdf)
If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation for any part of the employment process. Please contact us via [email](mailto:TalentAcquisition@cnb.com) or leave a message at (213) 673-9139. These contact methods are dedicated to applicants whose disability prevents them from successfully applying online. Only messages left for this purpose will be returned. Responses may take up to two business days.
Source : City National Bank