Lead Conversion Rate Optimization Analyst - AEG

About AXS

AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events - from concerts and festivals to sports and theater - at some of the most iconic venues in the world. Since our founding in 2011, we've consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today.

We're passionate about improving the fan experience and providing game-changing solutions for our clients, and we're always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment. Together we keep the world cheering.

Read more about AXS here and here.

The Role
AXS is looking for a Lead Conversation Rate Optimization Analyst experienced in data driven growth marketer with a proven track record of driving revenue across new & existing consumers through conversion rate optimization. The Lead Analyst will spearhead our efforts in elevating our US and International experience. This pivotal role will be instrumental in driving conversion optimization initiatives to propel our brand to new heights. Responsibilities include meticulous analysis of website performance, pinpointing conversion barriers, and implementing robust strategies to amplify user experience and bolster conversion rates. A profound grasp of eCommerce best practices, website analytics, and a keen understanding of user behavior analysis are essential for success in this role. This role is part of the Product team and provides a unique opportunity to assume ownership of key business aspects for a renowned brand in an existing industry and contribute to impactful projects that shape our digital footprint.

What You'll Do

• Plan and execute:
  • Comprehensive CRO strategies
  • Leveraging data insights to identify and address conversion opportunities
  • Presenting strategic recommendations to leadership to align CRO initiatives with overarching business objectives
  • Establish and refine streamlined processes, governance models, and testing frameworks to efficiently scale CRO efforts
• Monitor and report on weekly & monthly key performance indicators (KPIs) pertaining to:
  • CRO
  • Conversion rates
  • ROI
  • Frustration scores
  • NPS and LTV
  • Striving for ongoing enhancement of performance of sales and checkout funnels
• Design and oversee the execution of:
  • A/B and multivariate tests
  • Personalization strategies
  • Experimentation to optimize digital properties and measure the impact of changes on conversion rates
  • Refine ongoing testing as needed. Interpret test results and iterate on strategies to achieve ongoing improvements
  • Utilize A/B testing, user feedback, and analytics to inform and guide CRO initiatives
• Forecast and react to market trends, ideating user journey optimization initiatives, prioritizing new features and functionalities working closely with Tech leads, product managers, and other stakeholders to integrate CRO initiatives into the overall e-commerce Roadmap
• Collaborate with product and business teams to align CRO strategies and ensure cohesive and efficient execution of optimization strategies and A/B testing
• Synthesize data from conducted in-depth analysis of user behavior, session replays, A/B testing results, and other relevant data to identify optimization opportunities
• Stay abreast of industry trends, best practices, and emerging technologies in CRO

What to Bring

• BA/BS Degree (4-year) Marketing or Economics
• 4-6 years managing large scale testing and personalization initiatives
• 4-6 years relevant experience driving personalization and testing efforts using platforms such as Salesforce Marketing Cloud Interaction Studio
• 2-4 years deep experience with web tagging end to end, from defining the data layer to instrumenting in Adobe Tag Manager or GTM to analyzing results
• In-depth understanding of segmentation and targeting. (Experience with A/B testing tools, such as Optimizely, Adobe Test & Target etc).
• Demonstrated experience running simultaneous personalized experiences
• Experience with UX design, wireframing and usability principles
• Analytical mindset that is obsessed with tracking and improving KPIs
• Strong attention to detail, analytical skills and collaboration in team environments
• Strong critical thinking skills, and the ability to thoughtfully identify challenges and solutions
• Strong project management experience, with often changing priorities and timelines
• Entrepreneurial with a mindset of building to scale
• Excited about engaging across the entire company and have exceptional interpersonal and relationship building skills with proven ability to collaborate across functions from C-level to Web Developers, to drive business growth

Pay scale: $130,000 - $150,000

What's in it for You?

• The opportunity to support great colleagues, clients and live events
• Extraordinary People - we're not kidding!
• Meaningful Mission - Helping revolutionize an industry and deliver better experiences for fans and clients around the world.
• Opportunities for learning and leveling up through training and education reimbursement.

Why AXS?
AXS, a subsidiary of AEG, sells millions of tickets every year for 500+ partners across North America, Europe, and Asia, from venues like the O2 in London and the Red Rocks Amphitheatre in Denver to teams like the Los Angeles Clippers, Minnesota Timberwolves, and Houston Rockets. Headquartered in Downtown Los Angeles, California, AXS employs more than 500 professionals in multiple locations worldwide, including Charlotte, Cleveland, Dallas, Denver, Las Vegas, London, Tempe, Stockholm, and Tokyo. At each location you'll find a team of dedicated, diverse employees (we've dubbed ourselves "Fanatix") who create groundbreaking products and services in a fun, fast-paced environment.

To learn more about our culture and values, visit: careers/

More about AEG

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

We are dedicated to a diverse, inclusive and authentic workplace, so if you're excited about this role but can't "check every box" in the job description, we encourage you to apply anyway. You may be the right candidate for this or other roles.

We're an equal opportunity employer and never discriminate based on gender, age, race, religion, color, national origin, sexual orientation, marital status, veteran status, or disability status.

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