K12 Tutoring Marketing Intern - Stride, Inc.

Job Description

Over 20 years ago, Stride was founded to provide personalized learning - powered by technology. We reached students where they wereintheir own journeys. We knocked down their barriers to great education. And we gave every learner equal opportunity to succeed - however they defined success. Stride innovated the learning experience with online and blended learning that prepared them for their lives ahead.

Stride is a community of passionate leaders.Whether teachers, engineers, curriculum writers, or financial managers - whatever your expertise or role, we all work to empower futures through learning. And changing the trajectory of learning itself is one of our greatest missions.Join us in developing more effective ways to learn and helping learners build the skills and confidence they need to make their way forward in life.

SUMMARY:K12 Tutoring (formerly Stride Tutoring), is the first major online tutoring company that exclusively utilizes state-certified teachers to deliver outstanding K-12 tutoring from the convenience of a laptop. We tutor all major subjects and over 100 courses across all grade levels. We serve both district and direct customers to provide tutoring to families in the United States.

K12 Tutoring is a portfolio brand of the highly successful Stride, Inc. - a leader in online education for the past 20 years, most notably through public and private virtual schools offered via our core brand, K12. Some of the other prominent brands in the Stride portfolio include Stride Learning Solutions, Stride Career Prep, MedCerts, Tech Elevator, and Galvanize.

We arelooking for acreativeMarketing Internwho willsupportcustomeracquisitionand retentionexecution for ourB2C and B2Bmarketing efforts, with the goal ofattracting, converting, and retainingstudents and tutors on our platform.The role requiresa savvy,creativedigital marketer withskills inresearch, positioning, and messaging.You willdevelopand oversee the implementation ofinnovativeways toattract and retainpotential customers,and continually iterate onourstrategy and tacticsto exceed customer growth targets.

ESSENTIAL FUNCTIONS:Reasonable accommodations may be made to enable individuals with disabilities to perform theessential duties.

• Create engaging blog posts using AI-assisted tools to generate content ideas, outlines, and drafts, while ensuring the final product aligns with brand voice
• Assistindevelopment,maintenance,and execution ofsocial media and content strategyaligned with business goals
• Design, plan, manage, and optimizecontentfordigital campaigns across multiple channelssuch asorganic and paidsocial media, emailmarketing,affiliate partners,etc.
• Iterate, improve, and diversify current customer acquisitionand retentionchannels
• Measure, analyze,and report oncampaign performance with granular tracking across relevantmetrics, including but not limited to impressions, clicks,sitevisitors, video views, collateral downloads, leads,andconversions
• Evaluatethe performance of marketing campaigns to determine their effectiveness and make necessary adjustments to improve results
• Leveragemarketing automationwhere possibleto streamline tasks and workflows
• Organize and maintaindetailedschedule of campaign timing and execution for projects
• Gain a deep understanding ofour customers'needs, ourproducts, and thefull customerjourney
• Coordinateflexiblywithcolleagues across multiple teams atK12 Tutoring toaccomplish goals
• Other duties as assigned

Supervisory Responsibilities:This position has no formal supervisory responsibilities.

REQUIRED QUALIFICATIONS:

• Two(2)years' experiencedevelopingwell-written, innovativeconsumerweb and social mediacontentOR
• Equivalent combination of education and experience
• Experiencein the developmentand executionof creative campaignsto drive customer acquisition or retention across multiple channels
• Experience with marketingapplicationssuch as Canva, Jasper, Hootsuite,and other creative content development and publishing platforms
• Ability to effectively utilize a content management system, such as Adobe Experience Manager
• Strong reporting capabilities with the ability to track campaign performancein systems such as Google Analytics
• An entrepreneurial mindset with outstanding strategic thinking, analytical thinking, problem-solving skills
• Enjoys working with a lean, dynamic team in a fast-paced environment
• Ability to prioritize effectively and manage competing priorities to deliver and drive results
• Strong project management and organizational skills with attention to detail
• A good communicator who sets the right expectations and follows through on th