Internet Department Specialist | Automotive - Kernersville Chrysler Dodge Jeep

The Internet Department Specialist plays a crucial role in ensuring that our vehicles are accurately and attractively presented on our website and various online platforms. This position requires a detail-oriented individual with excellent communication skills, a keen eye for photography, and a strong understanding of digital marketing.

Responsibilities:

1. Vehicle Listing Management:

- Ensure accurate and up-to-date vehicle listings on our website and other third-party websites.

- Collect and organize necessary information about each vehicle, including specifications, features, pricing, and availability.

- Collaborate with the sales team to gather relevant vehicle details and maintain accurate inventory records.

2. Content Creation and Optimization:

- Write engaging and informative descriptions for each vehicle, highlighting key features and benefits to attract potential customers.

- Utilize search engine optimization (SEO) techniques to optimize vehicle descriptions and ensure maximum visibility in online searches.

- Coordinate with the marketing team to align content strategies and maintain consistency across all digital platforms.

3. Visual Asset Management:

- Capture high-quality photographs of vehicles, ensuring they are well-lit and showcase the vehicles' best angles.

- Edit and enhance images using photo editing software to create visually appealing and professional-looking pictures.

- Regularly update and replace vehicle images on the website to ensure accurate representation.

4. Online Reputation Management:

- Monitor and respond to online customer reviews and inquiries promptly and professionally.

- Engage with potential customers through various online channels, such as email, chat, and social media, providing accurate information and addressing their needs.

5. Online Advertising Support:

- Assist in the creation and execution of online advertising campaigns to promote the dealership and specific vehicles.

- Monitor campaign performance, gather data, and provide insights to optimize advertising efforts.