Interim Director of Marketing, US (Temp Role) - TodayTix Group
Manhattan, NY 10001
About the Job
About TodayTix Group:
TodayTix Group, TTG, is the global e-commerce leader for cultural experiences. Founded in 2013, TTG designs frictionless e-commerce experiences via innovative product design and industry-leading technology.
Through powerful consumer matchmaking technology and our expansive portfolio of brands, including TodayTix, New York Theatre Guide, London Theatre Guide, Show-Score, Arthouse, and Secret Cinema, TTG has an intimate understanding of its millions of customers. We optimize partner relationships by providing unparalleled access to engaged audiences to generate meaningful revenue, transforming the way tickets are sold. With an ever-expanding global network of theatres, producers, and cultural institutions, frictionless technology, and vast data and insights, TTG is at the forefront of the digital transformation of culture.
We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table. We encourage all to apply.
About the Role:
We are seeking a detail-oriented and results-focused Interim Director of Marketing, US to oversee and lead all marketing efforts for our US markets for TodayTix, with a focus on New York (Broadway). This role will be responsible for implementing the agreed multi-channel marketing strategy for TodayTix, ensuring that all elements - paid and unpaid, brand-focused and product-focused - work in an integrated way to drive sales and achieve key business goals. The ideal candidate is a proactive, hands-on marketer with experience executing on detailed and highly impactful campaigns across various channels, driving brand awareness, and delivering measurable results.
This role will also oversee brand marketing responsibilities, including campaign execution, PR coordination, and organic social media, ensuring a unified approach across all marketing efforts. Reporting to the SVP Marketing, TodayTix, you will manage a talented team, collaborate with cross-functional departments, and help drive success for Q2 2025.
This is a fantastic opportunity for a seasoned marketing leader who is passionate about the performing arts, thrives in a fast-paced environment, and has the expertise to develop and execute high-impact strategies with immediate results.
Please note: This is a parental cover, temp position for 3 - 4 months. Qualified candidates must be based in the greater London / New York City area. We encourage collaboration by working a minimum of 2 days per week in the office, while also offering flexibility for employees to choose where they work for the rest of the week.
We are seeking candidates who can commit to a full-time temporary position, working 40 hours per week, Monday through Friday. This opportunity is benefits eligible and the annualized salary is $170,000 - $190,000.
What You'll Do:
- Implement the marketing strategy for TodayTix US, aligning with business objectives and immediate growth and sales goals
- Lead the execution of integrated, multi-channel marketing activities to deliver innovative, sector-leading campaigns that achieve both brand and growth targets
- Create and execute marketing plans for specific shows and multi-show campaigns, collaborating with the Partner Success team to drive sales and engagement
- Oversee all brand marketing efforts, including campaign development, PR strategy, and organic social media, ensuring consistent and compelling messaging.
- Drive CRM and email marketing strategies that align with immediate priorities and effectively engage TodayTix Members.
- Partner with key stakeholders to plan and execute performance marketing campaigns (Google, Meta, etc.) while leading non-performance media efforts for cohesive, impactful results
- Oversee the US marketing budget, ensuring effective resource allocation to maximize performance and deliver measurable outcomes
- Advocate for TodayTix Members, ensuring all marketing highlights key brand benefits and enhances the customer experience
- Leverage data-driven insights to refine strategies and optimize campaigns, collaborating with Product and Tech teams to boost effectiveness
- Provide clear leadership to the marketing team, fostering high performance and maintaining a results-driven focus during the interim period
We're Looking For Someone With:
- 7+ years of experience in a senior integrated marketing role, with demonstrated success in developing and executing high-impact strategies across both performance and brand marketing
- Experience managing large-scale advertising budgets and leading campaigns that achieve both sales and efficiency goals; app marketing experience is a strong plus
- Strong creative instincts, with the ability to lead on campaign creative and provide clear, actionable feedback to elevate work
- A proven ability to work to ambitious sales goals, using data and market insights to shape strategies and deliver measurable results.
- A collaborative and influential leadership style, with the ability to align cross-functional teams and inspire high performance
- Experience managing and motivating a team, with a demonstrated ability to set clear expectations and lead with empathy
- A passion for the performing arts and a desire to contribute to TodayTix's mission of making theatre more accessible to all
Good to Know:
TodayTix Group takes care of our team. We're proud to offer a generous suite of benefits and perks. Here are a few of our favorites:
-Hybrid work environment (minimum 2 days per week in office)
-Up to 4 weeks per year of flexible 'work from anywhere'
-Healthcare, vision, and dental plans, with generous contributions from the company
-Life and disability insurance
-Paid Parental Leave
-Generous 401(k) Matching
-Flexible Paid Time Off
-Free membership to One Medical Group & Employee Assistance Program
-Annual Professional Growth Budget
-Employee donation matching
-Employee Referral Program
-Work From Home budget
-Pre-Tax Flexible healthcare spending account (FSA), Dependent Care FSA and Commuter Benefits
TodayTix Group is committed to creating a diverse and equal workforce. Our aim is to create an inclusive and diverse environment which reflects the world we live in, as well as making a positive impact regarding diversity and accessibility within our industry. We highly encourage applications from all, regardless of race, age, gender, gender identity, nationality, ethnic origin, disability, religious belief, or sexual orientation.
For information on our US employee and applicant privacy policy, click here. For more information about the data we collect and retention periods, please see our Data Collection Notice here.
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Source : TodayTix Group