Insights Marketing Manager - Zappi

We have a world class agile market research platform. We help brands rewire their traditional ad & innovation development processes with insights early, often & connected to create a learning loop. The result? They get smarter over time. Insights teams have more impact. Brands launch better ads & products.

We were founded in 2012 with the dream of creating end-to-end automated research. Fast forward 10 years and we have 1,000+ happy customers, 100,000+ ideas tested and we operate in 50+ research markets. And we’re entering the next phase of our growth journey!

So how do we do it? 

Our platform provides access to actionable, quick and smart insights to amplify creative effectiveness and shape winning innovation, empowering creators with the agility and the data they need to make better decisions about the ads and innovation they take to market. 

Through working with some of the biggest brands in the world, we’ve built technology that lets our customers see their product innovations and advertising ideas through their consumers’ eyes so they can quickly iterate, optimize, validate and learn — increasing their chances of in-market success.

About the team:

At Zappi, you’ll be joining a passionate team of marketers who are on a mission to help our own world-class customers, some of the best-known B2C brands on the planet, to evolve their own marketing, advertising, and innovation. We have a distinctive, highly differentiated brand, known for our quirky and fun energy, and for building incredible relationships with our customers. Our customers love us, promote us, and love to get on stage with us. Probably because we love them too! This comes through in our marketing, and in the way we work every day.

About the role:

We are looking for  a motivated and analytical Insights Marketing Manager to join our marketing team. In this role, you will be responsible for creating, running, and analyzing surveys using the Zappi platform to support our marketing strategies. Your insights will play a crucial role in shaping our marketing strategy in 2024 and beyond, leveraging Zappi’s data assets to boost our credibility, increase our share of voice, and elevate our profile among key target personas.

As the Insights Marketing Manager, you will lead all research initiatives, working collaboratively with demand generation and content marketers, as well as our sales teams, to build engaging, data-driven narratives. You will need to have a strong background in running insight projects and a keen interest in consumer behaviour and market trends. 

This hands-on role is perfect for someone who thrives on fast deadlines and is naturally detail-oriented.  You will play a critical role in providing data that supports our marketing narratives and drives commercial success. Experience with self-serve research platforms and familiarity with advertising and innovation research will be advantageous.

What you'll be doing:

• Develop and execute marketing campaigns based on insights derived from research, customer data, and market trends.
• Conduct extensive research studies using the Zappi platform to support product marketing strategies & sales initiatives.
• Develop and manage a mix of ongoing and reactive research programs to provide timely insights.
• Become a subject matter expert in the Zappi platform, guiding the marketing team on best practices for data utilization.
• Analyze consumer data, industry trends, customer behavior, and competitor activities to identify opportunities to create content marketing campaigns.
• Create clear and concise reports on research findings to inform marketing strategies and campaigns.
• Identify new opportunities to leverage Zappi data in various marketing channels, including topical conversations and thought leadership.
• Conduct meta-analysis across customer data to uncover broader market trends and insights.
• Integrate publicly available data to enrich insights and provide a comprehensive view of market dynamics.
• Contribute to thought leadership by sharing insights through webinars, presentations, and customer narratives.

Requirements:

• Minimum of 3 years of experience in marketing, preferably with a focus on research-driven campaigns and content creation.
• Strong understanding of market research techniques and how to translate data into actionable insights for marketing strategy.
• Proven experience in designing, running, and interpreting research projects, with a strong ability to generate actionable insights.
• Experience in a consumer insights or marketing analytics role, preferably within a SaaS environment.
• Experience in applying insights to support demand generation, customer retention, and product marketing strategies.
• Excellent analytical skills, with a knack for interpreting complex data and translating findings into compelling narratives.
• Ability to work collaboratively with cross-functional teams, including product marketing, demand generation, sales, content & social media.
• Strong communication and presentation skills, with the ability to convey insights in a clear and engaging manner.
• A self-starter with a detail-oriented approach and the ability to manage multiple projects simultaneously under tight deadlines.
• Familiarity with consumer behaviour, market trends, and experience with advertising or innovation research. 

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Benefits

• Salary range $80,000 - 85,000 per annum. Salaries are benchmarked annually
• Unlimited holidays – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays
• Three company-paid mental health day of rest every year (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
• Flexible working arrangements, including remote (unless otherwise specified)
• Thoughtfully designed offices to support both individual work and collaboration without interrupting others
• Support setting up your home office, if appropriate
• Wellbeing benefits and access to trained therapists / counsellors
• Company paid Life, AD&D, Short term & Long term disability
• Immediate access to Zappi's Health, Dental and Vision Insurance Plan
• Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%
• Tailored personal development through training allowances, coaching, mentorship and career frameworks

Why join us? 

We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet. 

Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here. 

We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities. 

Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be.

Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021! 

Zappi Company Culture Highlights

• Winner of Comparably's Award for Best Company for Women 2022
• Winner of Comparably's Award for Best Company Work-Life Balance 2022
• Winner of Comparably's Award for Best Company Compensation 2022
• Winner of Comparably's Award for Best CEO for Women 2022
• Winner of Comparably's Award for Best Company for Diversity 2022
• Winner of Comparably's Award for Best Company Culture 2022
• Winner of Comparably's Award for Best CEO 2022
• Winner of Comparably's Award for Best Happiness 2022
• Winner of Comparably's Award for Best Leadership Teams 2023
• Winner of Comparably's Award for Best CEOs for Diversity 2023
• Winner of Comparably's Award for Best Engineering Teams 2023
• Winner of Comparably's Award for Best Company Outlook 2023
• Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023
• Recognised by Fast Company’s Best Workplaces for Innovators 2023
• Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024

Equal Opportunity

Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws. 

We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.