Inside Sales Representative - L2 Brands

L2 Brands is a leading designer, manufacturer and marketer of high-quality, custom-logo apparel, headwear and home décor serving the large and growing Collegiate, Resort/Destination, Golf and Corporate markets. For over 30 years, L2 Brands, through its League, Legacy, Ouray and Locale lifestyle brands, has created premium customized products that connect consumers with the schools, traditions, destinations and workplaces they identify with and love.

L2 Brands is deeply committed to our tight-knit, open door culture. We demonstrate this by placing creativity at the heart of everything we do, designing trend-right products, encouraging input from all levels of associates, pitching in to help others when needed and taking care of our people with great benefits. Our office motto is “Work Hard and Be Nice”, and behind that credo are L2’s Core Values of putting our customers’ satisfaction at the heart of our daily life, innovating new products and processes to win, requiring a teamwork mentality and accountability, and making a difference in both our local community as well as our factories by doing things the right way.

Summary: The Inside Sales Representative plays a vital role in securing business primarily through outbound prospecting but also inbound leads. This position uses the internal database and CRM to service and prospect accounts to achieve monthly, quarterly, and yearly sales goals. L2 Brands is seeking someone who can drive sales through up selling and offer superior customer service that meets each customer unique expectations. This position reports director to the Inside Sales Director.

Job Level Expectations:

1. Responsible for delivery, productivity, innovation, and customer solutions.
2. Exert good judgment in their prioritization and allocation of resources.
3. Understand how their area "fits" into the bigger picture and communicate within the organization to enhance effectiveness.
4. Consistently demonstrate L2 Brands’ Core Values.
5. Take initiative and contribute beyond their job description, not waiting to be told what to do. They are expected to figure out what needs to be done and make it so.
6. Take personal responsibility for mistakes, missed performance goals and work to get things back on track ASAP and learns from their mistakes.
7. Foster an environment of continuous improvement where problems are identified, and solutions are presented.

Duties and Responsibilities:

• Meet monthly and annual sales goals.
• Manage daily sales call/email activity, inbound but primarily outbound, according to defined expectations, with the purpose of influencing customers and increasing product sales in a timely manner.
• Using various prospecting techniques, generate new sales by identifying new prospective customers.
• Manage, maintain, reactivate, and grow existing customer base.
• Invest the appropriate amount of time in pre call/email planning to ensure the highest quality of information is shared to engage the customers and have a clear objective.
• Persuasively communicate with customers using effective selling, listening and negotiation skills, proper terminology, and approved messaging and promotional aids.
• Target and maintain all customers and deals using HubSpot, L2’s CRM system, to record full communication flow and strategy.
• Reports all relevant information into the CRM system on a timely basis.
• Introduce promotions and opportunities to customers with the expectations to cross sell products to increase purchase amounts.
• Demonstrate superior product knowledge in all categories. Maintain thorough knowledge of L2 Brands product(s) and programs.
• Create and maintain a positive impression with customers. Listen and respond appropriately to customer needs and questions.
• Ensure order entry in L2 Systems is within compliance of company standards.
• Resolve payment discrepancies on slow pay accounts.
• Adhere to and communicate brand standards when necessary.
• Actively sell last call/liquidation product.
• Ability to travel to tradeshows and key customers when necessary.
• Other projects as assigned by the manager.

Essential Functions: List essential functions required of the position. Essential functions are the basic job duties that an employee must be able to perform, with or without reasonable accommodation.

1. Meet monthly/annual sales goals.
2. Maintain and update your pipeline in the CRM system.
3. Enter orders using L2’s order entry system.
4. Up to 20% domestic travel to trade shows and key customers.
5. Ability to lift up to 75 pounds.

Other:

1. Work on special projects as needed.
2. Sustain effective and positive working relationships to ensure an environment that is in alignment with both the Company’s Core Values and profitability goals.
3. Be an ambassador for the company, both internally and externally to help build confidence, pride and value in the company.
4. Performs other duties as assigned by (functional area senior management team member).

Required Education/Experience/Skills:

• 4-year bachelor’s degree preferred.
• CRM/HubSpot experience is a plus.
• Custom Decoration Industry Experience is a plus.
• Microsoft Suite Proficiency is required.
• Exceptional written and verbal communication skills.
• Ability to work in a fast-paced sales environment.
• Ability to maintain an upbeat and positive attitude.

Competencies:

1. Outstanding time management, good judgment and ability to manage multiple priorities/deadlines with a positive can-do attitude.
2. Extremely organized.
3. Excellent leadership; interpersonal; collaboration and verbal and written communication skills with the ability to work with others at all levels within an organization.
4. Highly productive and a strong team player who works with a sense of urgency and hands-on approach.
5. A level of self-direction and self-motivation in aligning your personal actions and areas of responsibilities within the company and understanding their fit into the bigger picture.
6. Ability to cross boundaries within the organization to enhance your effectiveness and advance your objectives and achieve results.
7. The ability to quickly adapt to, be accepted by and inter-relate with colleagues at all levels, particularly in a company with a very strong and rich corporate culture.
8. An honest and forthright individual who is flexible, coachable, upfront and direct with direct reports, peers and management.
9. Strong understanding of products offered by L2 Brands.
10. Commitment to company vision/values/brand.