Influencer Outreach & Organic Social Marketer - Avenue Z, Inc.

About Avenue Z, Inc.

At Avenue Z, we are a dynamic media and technology company with a powerful influence across all channels. Our leadership has been at the forefront of digital marketing and communications for over 30 years, pioneering innovative strategies that drive meaningful change in brand performance and business growth.

When you join Avenue Z, you become part of a team that doesn't just adapt to change but leads it, guiding some of the world's most influential leaders and brands to new heights. We are driven by a deep passion for our craft and an unwavering commitment to integrity in everything we do. If you share our passion and values, explore our current job openings to see how you can make an impact with us.

Role Overview

As an Influencer Outreach & Organic Social Marketer at Avenue Z, you will play a key role in executing and optimizing influencer, affiliate and organic social marketing strategies for our clients. Reporting to the Influencer Outreach & Organic Social Manager, your efforts will be crucial in creating innovative campaigns that amplify brand presence, foster authentic connections, and achieve business goals. You will collaborate with cross-functional teams to develop and execute influencer and organic social campaigns that increase brand reach and foster meaningful connections with the target audience.

Responsibilities

Influencer & Affiliate Campaign Execution:

• Assist in planning and executing influencer and affiliate marketing campaigns aligned with clients" marketing objectives.
• Collaborate with account managers, creative teams, and social media specialists to integrate influencer content into broader marketing strategies.
• Ensure influencer content aligns with campaign themes, target audience, and brand guidelines.
• Identify and engage with influencers and affiliates that align with client brands.
• Build and maintain strong relationships with influencers, ensuring they have a positive experience working with our agency.
• Support influencers throughout the campaign lifecycle, from onboarding to content creation and post-campaign follow-up.
• Support the coordination of influencer product samples, maintaining detailed records of interactions and feedback to ensure that the products are received by the influencers to complete campaign deliverables.

Organic Social Media Strategy and Management:

• Develop and implement a comprehensive organic social media content strategy and calendar aligned with clients" goals, target audience demographics, and relevant platform trends.
• Create and manage social media accounts on platforms such as TikTok, Instagram, Meta, X, and Pinterest.
• Analyze competitor strategies to refine marketing strategies and capitalize on market gaps effectively.
• Collaborate with clients to understand their brand vision and effectively communicate it through social media accounts.
• Develop and curate engaging content calendars tailored to each client"s brand identity, products, and target market.
• Write captivating copy for captions on all posts, driving meaningful interactions and engagement.
• Schedule all content within platforms to ensure regular posting and engagement, while monitoring and reporting on social media performance metrics.
• Foster and engage with the online community of client accounts, including responding to consumer comments on posts.

Content Coordination and Curation:

• Ensure that content meets brand standards and legal requirements.

Influencer & Affiliate

• Coordinate the creation and delivery of high-quality influencer content.
• Manage a repository of influencer-generated content and facilitate its use across various marketing channels.

Organic Social

• Collaborate closely with the creative team to produce visually appealing and compelling content (e.g., graphics, videos, GIFs) that resonate with the target audience.
• Work with the influencer marketing team to align content production for social posts, ensuring all necessary resources are available as outlined in the content calendar.
• Leverage user-generated content to enhance brand authenticity and engagement.

Performance Tracking and Reporting:

• Monitor and analyze the performance of influencer and organic campaigns, measuring key metrics such as engagement rates, reach, and conversions.
• Provide regular reports and insights to the Manager of Influencer Outreach and Organic Social, highlighting successes, areas for improvement, and recommendations for optimization.
• Continuously evaluate and iterate on social media and content strategies based on performance data, industry shifts, and client feedback to drive measurable results.

Collaboration and Team Support:

• Work closely with cross-functional teams, including account managers, designers, copywriters, and paid media marketers, to ensure seamless integration into overall marketing strategies.
• Support the Manager of Influencer Outreach and Organic Social in leading team initiatives and fostering a collaborative and innovative team culture.
• Participate in brainstorming sessions for campaign ideas, influencer collaborations, and content strategies.

Client Communication:

• Serve as the main point of contact for your clients, ensuring proactive communication and excellent customer service.
• Assist in maintaining strong relationships with clients, understanding their brand voice, values, and target audience.
• Provide regular updates to clients on campaign progress and performance.
• Gather client feedback and collaborate with your clients to refine strategies and drive success.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
• 2 years of experience in digital marketing, with a focus on influencer marketing or social media campaigns.
• Familiarity with various social media platforms and their functionalities, particularly TikTok and Instagram.
• Strong organizational and project management skills, with the ability to manage multiple tasks and projects simultaneously.
• Data-driven mindset with the ability to analyze performance metrics and provide actionable insights.
• Proficient in using marketing tools and platforms for content creation, scheduling, and analytics.
• Strong communication and interpersonal skills for effective collaboration with internal teams and external partners.
• Knowledge of best practices in influencer marketing, content marketing, and organic social media strategies.
• Detail-oriented with a strong focus on delivering high-quality work.
• Creative thinker with a proactive approach to problem-solving.

Compensation

• Job Type: Full-Time Employee
• Annual Salary: $50,000-$55,000/year

Benefits:

• Medical, Vision and Dental Plan
• 401(k) Plan + 4% Employer Match
• Professional Development Stipend
• Unlimited PTO
• Flexible Working Hours
• Hybrid & Collaborative Environment
• Company-Wide & Team Events

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