Influencer Marketing Manager - Cleo

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there's anything we can do to accommodate your specific situation, please let us know.

About Cleo

Most people come to Cleo to do work that matters. Every day, we empower people to build a life beyond their next paycheck, building a beloved AI that enables you to forge your own path toward financial well-being.

Backed by some of the most well-known investors in tech, we've reached millions of people to support them throughout their financial lives, from their first paycheck to their first home and beyond. We're hitting headlines too. This year, Forbes named us as one of their Next Billion Dollar Startups, and we were crowned the 'Hottest Tech Scaleup' at the Europas.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

The role

As Cleo's Influencer Manager, you'll own one of our most exciting marketing channels, growing it into a full-funnel powerhouse channel, delivering against both brand and business metrics. You'll leverage your experience across all types of influencers, from traditional, to micro, to content creators and work across the Cleo organization to best showcase our product and its benefits. You don't shy away from numbers, in fact, optimizing the influencer channel according to performance metrics is one of your favorite parts of the job. 

This is a unique opportunity to make a significant impact in a fast-growing, true AI startup and build on previous learnings while shaping the channel under your expert vision. 

What you'll be doing:

• In this exciting role you will be working alongside the marketing team to create and deliver influencer campaigns to tell Cleo's unique story.
• Develop and own influencer marketing strategy, helping to educate customers and influencers on Cleo's AI-powered money management tools.
• Identify and build relationships with prominent influencers, talent agencies, and management companies.
• Bring creative thinking, strategic support, and marketing know-how to build a pipeline of influencer relationships. 
• Liaise with the marketing team to create and coordinate 'big picture' marketing strategies that work across different channels including paid social collaboration, affiliate marketing, and organic social media marketing.
• As a member of the creative team, you'll develop concepts and content ideas, and work to execute with influencers and talent.
• Develop creative briefs, manage influencer contracts and negotiations, and manage content approvals from ideation through to compliance and legal.
• Direct, monitor, and organize influencer KPIs and provide measurement and analysis of influencer performance and campaigns. If you're afraid of numbers, this isn't the gig for you.
• Oversee monthly influencer budget, handling invoicing and payments.
• Proactive, energetic, innovative, and forward-thinking.
• Track emerging trends, technologies, industry experts, celebrities and influencers.
• Proven ability to manage internal communications for influencer channels, driving strategy forward and ensuring timely execution of influencer plans.

About you:

• 5-8 years in-house or agency experience in influencer marketing, with U.S. B2C, tech brands. Special consideration for experience in regulated industries (fintech, insuretech, healthtech) and those with consumer app experience.
• Strong network of influencers and content creators across various platforms (Instagram, YouTube, TikTok, etc.).
• Strong knowledge of social media strategy and management, influencer platforms, talent management, and digital marketing.
• Strong passion for current events and pop culture, with examples of properly harnessing them for brands.
• Great written and verbal communications, time management, project management, and organizational skills.
• A self-starter, who'll take ideas from concept to execution, navigating feedback like a pro.

What do you get for all your hard work?

• A competitive compensation package (base + equity) with reviews every 8 months. You can view our public progression framework and salary bandings here. This position is a PR4 level and we can pay $115 - around 140k p.a depending on experience.
• Work at one of the fastest-growing tech startups, backed by top VC firms, Sofina, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility: We work to live, we don't live to work. Cleo works with everyone on our team to ensure that they have the balance they need to reach their full potential.
• Work where you work best. We're a globally distributed team. Our US team works fully remotely, but we host virtual socials and an annual company offsite in Europe with all expenses paid.
• Other benefits;
  • 15 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
  • Company-wide performance reviews every 8 months e.g every 2 terms, in line with our termly cycles (Jan-April, May-Aug, Sept-Dec):
    • Generous pay increases for high-performers and high-growth team members
    • Equity top-ups for team members getting promoted
  • Check out our new benefits package here: https://web.meetcleo.com/blog/big-benefits-energy-the-latest-cleo-employee-benefits
  • 401k matching
  • Medical Insurance, Dental and Vision care
  • Generous Parental Leave
  • 1 month paid sabbatical after 4 years at Cleo
  • Regular socials and activities, online and in-person
  • We'll pay for your OpenAI subscription
  • Online mental health support via Spill
  • And many more!

Interview Process

• 30-minute video call with Florian Rose (Principal Talent Partner) 
• 45-minute video call with Kathleen Ong (Director of Communications)
• 45-minute video call with Emily Winberry (Social Media Manager) and Tasha Fischer (Growth Marketing Lead) 
• Take-home task focused on analytical skills
• 45-minute video call with Sam Vinden (Growth Marketing Director)