Industry Product Marketing Manager, Retail and Manufacturing - Bee Talent Solutions
San Francisco, CA 94105
About the Job
The ideal candidate for this position would be an experienced product marketer with an in-depth knowledge of the user experience, security, and digital transformation challenges of large retail and manufacturing organizations.
This is a highly cross-functional role, working alongside our product, marketing, and go-to-market teams.
Job Duties and Responsibilities:
- Build the go-to-market playbook for retail and manufacturing industries by identifying key personas, sizing the market and understanding the competitive landscape
- Create industry-specific messaging and assets to articulate how Okta solutions address these industry business challenges
- Build the plan for industry vertical campaigns and support with compelling content across the marketing funnel
- Partner with industry experts in the field to create a repeatable model for customer engagement across the sales lifecycle
- Partner with enablement to drive the industry playbook across the various sales roles, from SDR to account executives and sales engineers
- Represent the voice of the customer to align internal product and partner roadmaps with industry’s needs
- Be the public face of manufacturing thought leadership at virtual events and demand gen activities such as webinars
Required Skills:
- 3+ years of product marketing, solutions marketing, or experience with IT products in the manufacturing industry
- Proven track record of marketing or selling to business decision-makers within large organizations
- Strong written and verbal communication as well as presentation skills
- Ability to drive complex, cross-functional projects without a proven playbook
- Understanding of technical challenges within retail and manufacturing companies, including an understanding of their business goals
Education: Bachelor's Degree
Source : Bee Talent Solutions