Inbound Event Marketing Manager - ISMG - Information Security Media Group
Princeton, NJ
About the Job
If you don’t think you meet all of the criteria below but are still interested in the job, please apply!
About Us
Information Security Media Group (ISMG) is a global Intelligence & Education firm serving the Cybersecurity industry by offering news, views, & research all focused on the top topics faced by professionals in the security space today! With 15 brands, 37 digital media properties, over 300 in-person & virtual events annually, & a global audience of 1.2M subscribers, we are providing cybersecurity coverage across a multitude of industries & regions.
ISMG’s best-in-class events are carefully curated with the mission of providing high-impact education & engagement for cybersecurity professionals. We uniquely position each event to provide attendees with informed perspectives & actionable solutions for their pressing cybersecurity challenges.
Global Summits: ISMG Summits are large-scale, geo-targeted, industry-specific, & topic-driven events designed for security leaders. The carefully curated agendas feature a keynote address from an industry luminary, case-based learning, interactive networking & more.
Executive Roundtables: ISMG's Roundtables give cybersecurity professionals the opportunity to discuss specific challenges being faced by today’s cybersecurity landscape with a handful of market leaders in an informal & private closed-door setting.
Custom Events: Specialized events that are exclusively curated with a blend of actionable education & unique experiences tailored for senior security professionals & business leaders who hold security, privacy, & risk responsibility for their organizations.
ISMG’s events also provide vendors with an effective method to generate leads while raising their brand exposure & awareness through sponsorship opportunities! Critical to the success & value of these sponsorships is ensuring our events have full attendance of quality guests.
That said, we are looking for an Event Marketing Manager to expand our audience reach & drive increased attendance by developing & implementing inbound marketing strategies & campaigns targeting cybersecurity leaders & practitioners. In this role, you will focus on understanding the target audience of our global events & create content, tell stories, & manage multi-channel marketing campaigns to appropriately position our brand & generate event attendees. Additionally, you’ll drive optimization by analyzing & reporting on the effectiveness of these marketing efforts & making adjustments as needed.
If you are a creative, collaborative, & passionate marketing professional who thrives in a fast-paced environment & is eager to solve complex problems while engaging with some of the smartest people in the cybersecurity industry, then we are looking forward to hearing from you!
What You'll Be Doing
- Developing & implementing inbound marketing strategies for ISMG global events that resonate with target audience segments & result in increased event attendee rates.
- Creating & managing digital campaigns such as email marketing (primary), social media, video, PPC/SEO, etc. to drive event registration.
- Utilizing nurture campaign tactics to reduce attendance attrition (registered vs. attended)
- Tailoring & packaging promotional content for effective & engaging delivery via email & other campaigns.
- Collaborating with graphic design team to oversee production of creative assets used for enhanced brand recognition/marketing.
- Analyzing event campaign results & optimizing accordingly to improve performance & drive desired results.
- Presenting comprehensive campaign reports & performance analysis to stakeholders, showcasing key metrics such as impressions, clicks, conversions, & ROI.
- Enabling Event Sales teams to effectively position & close event sponsorships by aligning on audience engagement efforts, providing event briefs, & consistently transferring valuable knowledge.
What You’ll Bring For Success
- Bachelor’s or Master's degree in Marketing, Events, Public Relations, Communications, or other related fields
- 5 years of experience in Inbound Marketing/Event Marketing
- Experience deploying & managing multi-channel marketing campaigns from start to finish
- Strong understanding of inbound digital marketing strategies such as SEO/key word search, programmatic, email marketing, social media management/advertising, blog posts, video, etc.
- Technical proficiency with related digital marketing tools such as CRM, automation software, databases, etc. (coding/HTML skills is a plus)
- Excellent writing & editing skills with experience aligning creative content & copy across various channels
- Knowledge of website analytics tools & experience analyzing data
- Ability to prioritize & manage multiple tasks & projects
Apply now! Visit www.ismg.events for more information.
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