HTML Graphic Designer - Apex Service Partners

Mission of the Role:

Apex Service Partners is seeking a talented and highly motivated individual to join our marketing team as an HTML Graphic Designer.  As part of the CRM team, this role will be responsible for the Design and coding of marketing Email deliveries on the email delivery platform (Blueshift) using HTML and CSS skills.

The day-to-day responsibilities of this position will consist of:

• Produce and execute email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
• Design and copywrite to optimize email and text creative into template structures based on best practices.
• Develop all assets used in email marketing including banners, animations, lifestyle, and product bundle images using Adobe Creative Suite software.
• Partner with the CRM Manager and other business owners to create concepts and campaigns which reflect brand look/feel/voice while achieving business objectives.
•  Develop and implement design best practices for optimizing delivery and open rates, click through rates, revenue growth, and other KPIs.
• Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
• Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers.
• Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
• Other creative requests as needed (beyond email/text).

Role Requirements:

• Ability to ideate, create and execute email campaigns to communicate, educate and call to action through a combination of various support services (HTML, Creative, Deployment, etc.) and hands on execution within software solutions (Blueshift)
• Have a keen design eye, but the technical email knowledge to translate good design into high performing emails.
• Hands-on experience in marketing automation platforms, preferably Blueshift, Hubspot, Salesforce Marketing Cloud, or Marketo.
• Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
• Involvement in growing, engaging with, and analyzing the performance of a large email marketing database.
• Knowledge of SEO/SEM.
• Strong project management skills and exceptional attention to detail.
• Understand different audiences and how to communicate to them effectively
• Keen eye to preserve integrity and voice of our brands and messaging throughout the entire campaign development process
• Strong organization and problem-solving skills
• Hands-on approach. Able to manage multiple priorities and work collaboratively with teams to ensure the highest quality deliverables
• Ability to deliver results in a fast-paced environment

Experience:

• Undergraduate degree in digital marketing or a related field of experience
• 5+ years experience in multi-unit CRM environments
• Proficiency in HTML design and understanding, understanding of dynamic templating language is beneficial
• High energy, bias for action, and personal accountability for results.
• Data driven decision maker
• SMS best practices
• Solid knowledge of CRM principles, customer journeys and ESP/CDP tools
• Experience with CRM software and digital marketing tools and techniques.

Personal Characteristics:

• Excellent communicator – written and oral – who can align an organization around a vision and provide support to enable operations and drive the business forward.
• Resourceful – figures out how to drive action and achieve results creatively with finite resources.
• Stellar time management and organizational skills.
• Critical thinker and Learner; Intellectually Curious– Picks things up quickly and strives to ask “why not” as opposed to taking “yes/no” for an answers.
• Works collaboratively and energetically
• “Run through walls” mentality
• Impeccable integrity and ethical standards
• Self-aware, craves/celebrates/seeks out feedback, open, team player and respectful of others.

Other:

Location: Dallas/Fort Worth, Texas – Hybrid office environment – 3 days/wk in office.

Compensation: Competitive

Other Benefits: medical, dental and vision coverage, competitive PTO, sick days, and holidays, 401k matching

Company Overview:

Founded in 2019, Apex Service Partners, LLC (“Apex” or the “Company”) is the industry and nationwide leader in residential home services. Apex focuses on serving the HVAC, plumbing, and electrical needs of homeowners in over forty states across the country.  Apex has grown to +100 locations with +9,000 team members and +$2 billion in annual revenue.

In this fragmented industry dominated by small and founder-owned businesses, the Company has a dual strategy of growing via high-frequency acquisitions (over 200 closed by the Company to date) and aggressive organic growth initiatives, including sophisticated marketing, differentiated talent acquisition and green-fielding new trades and locations.  From the onset, the Company’s leaders have focused on building out a robust internal infrastructure to ensure scalability and better win in local markets around the country with the strongest brands and tactics.  The team at “Partner Services”, the centralized support team for the Company, comprises 60+ hard-working, collegial team members who are focused on the success of operations across the country. Despite being the largest player in this incredible industry, Apex has less than 2% market share, and ~85% of the market is still fragmented. The Company recently received a new round of equity investment totaling $3.4B and recently closed a debt refinance in excess of $3.0B.

Adobe Creative Suite, Adobe, HTML, CSS, Email marketing, Mailchimp, Blueshift, Constant Contact, Responsive design, UX design, video, animation, GIFs, copy, graphic design, "graphic design", InDesign, photoshop, illustrator, copywriting, nurturing, SMS, CRM, creative deployment, brand, branding, banner