Home Health Marketer - Homecare with Heart

Provides sales, marketing, and communityeducation activities to establish positive relationships with referral sources, to enhance knowledge of the Agency and its services in the community and among professional groups, and to support the Agency’s attainment of objectives consistent with regulatory compliance and Agency policies, procedures, and standards. Strives to increase client admissions that meet Agency’s budgetary goals.

Knows and supports the philosophy,
purpose, mission, goals, and policies of the organization.

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Understands the Agency’s service lines, as
well as federal/state regulations regarding Medicare, Medicaid, and Private
Insurance service offerings.

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Coordinates sales activities and provides
community education to the public.

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Informs referral sources and home care
staff of pertinent issues that impact home care through educational
presentations and programs.

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Develops and maintains contacts with area
health care facilities, organizations, and physicians that initiate home health
referrals.

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Identifies, communicates, and
strategically addresses new and emerging business line opportunities in the
marketplace.

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Meets monthly referral quotas established
by the Agency.

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Meets client admission goals established
by the Agency.

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Develops and implements processes to
identify and address unmet needs of current and prospective referral sources.

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Designs, creates, produces, and
distributes health care educational materials to health care providers and the
public.

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Consults weekly and as needed with the VP
of Business Development to discuss challenges and opportunities, as well as to
provide information updates regarding business growth.

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Serves as a health care resource through
participation in community education:

a. Initiates
and oversees community activities such as health fairs, local events, speaking
engagements, etc.

b. Represents
the Agency at selected community activities.

c. Remains
knowledgeable in all areas of the medical community, including health and
community organizations, new physicians, and health services.

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Attends, participates, and makes
presentations for community committees, health conferences, client/family
support groups, civic organizations, and educational programs.

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Supports and participates in performance
improvement activities as requested.

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Assists with Agency professional and
paraprofessional recruitment efforts as needed.

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Performs other duties as assigned by the
VP of Business Development or Chief Operating Officer.

Prefer a Licensed Practical Nurse (LPN),
Registered Nurse (RN), Physical Therapist (PT), or Medical Social Worker (MSW);
equivalent business or health care experience may be substituted.

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Three years of experience in health care setting.

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Has excellent organizational and
inter-personal skills.

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Has strong oral and written communication
skills, including correct usage of spelling and grammar.

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Works with minimal supervision.

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Able to manage multiple projects and
changing priorities.

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Is able to use computer for word
processing and data entry applications.