Head of Live Shoppable Media - adQuadrant

adQuadrant helps DTC (direct-to-consumer) retail brands dream bigger. We are a trusted advisor that provides holistic, strategic omni-channel digital marketing solutions by partnering our clients to solve the biggest challenges in terms of customer acquisition and growth. Our efforts produce tangible results backed by measurable data. We have the strategic capabilities, quantitative chops, deep creative understanding and world-class talent with the best tools to drive revenue and profits. We are not simply a vendor checking boxes — our seasoned team serves as an extension of the companies we work with, leading strategy and execution. Our goal is to be the go-to marketing consultants for solving the biggest challenges.

adQuadrant is proud to be one of the few dual-badged agencies in the U.S., recognized as both a TikTok Marketing Partner and a TikTok Shops Partner. We operate fully remotely, giving our team the flexibility to work from anywhere in the country. This is a full-time role.

We are seeking an innovative and driven Head of Live Shoppable Media to lead our live shopping initiatives on TikTok and other social commerce platforms. This key role is responsible for executing and optimizing shoppable live streams, increasing Gross Merchandise Value (GMV), and enhancing audience engagement. The ideal candidate will have a strong track record in managing live shopping campaigns, with a deep understanding of TikTok’s unique trends, algorithm, and cultural nuances. This position will spearhead product strategies, manage all aspects of live shopping events, and build authentic, engaging shopping experiences that drive customer acquisition and growth.

Responsibilities:

• Shoppable Media Strategy: Lead and develop the overall live shopping strategy on TikTok or other social commerce platforms to drive revenue and increase customer engagement.
• Live Stream Management: Oversee the planning, execution, and optimization of live shopping events, with a focus on achieving GMV targets and maximizing sales performance.
• Product Strategy: Collaborate with DTC brands and internal teams to define product offerings, build effective shoppable media formats, and align strategies with overall marketing goals. 
• Audience Engagement: Leverage TikTok trends, culture, and algorithm to engage audiences in meaningful ways and drive customer interaction during live shopping events.
• Data-Driven Optimization: Use data and performance metrics to continuously optimize content, event formats, and product strategies to increase conversion rates and profitability. Report to Leadership with performance metrics. 
• Cross-Functional Leadership: Work closely with marketing, creative, and account teams to ensure seamless integration of live shoppable media into broader client campaigns.
• Marketing: Spearhead the internal marketing initiatives to write case studies and showcase adQ’s capabilities when it comes to Live Shopping
• Partnership Management: Collaborate with TikTok and other social commerce platform teams to leverage platform insights to enhance live shoppable media performance.

Requirements

• Proven experience in managing shoppable live streams or e-commerce campaigns, ideally on TikTok, Whatnot, Meta, or like platform
• In-depth knowledge of TikTok's algorithm, trends, and culture, with the ability to translate these into shoppable content strategies.
• Strong data analysis skills, with experience optimizing campaigns based on performance metrics.
• Ability to build and maintain strong client and platform partnerships.
• Exceptional communication skills, with the ability to collaborate across teams and present strategies to stakeholders.
• Passion for innovation and staying ahead of social commerce trends.
• Experience working with an established brand, influencer agency, or platform partner like TikTok is a plus.
• Bachelor’s degree in Marketing or a quantitative field; advanced degree a plus.
• Comfort in fast-paced, high-growth environments with a start-up mindset.
• Excellent critical thinking, communication, and problem-solving skills.
• Competitive/Performance driven mindset

Benefits

Our people come first. No jerks. No egos. Just people who like to work hard and enjoy winning as a team. 

• Excellent Health Benefits (health, dental, vision, and life insurance)
• 401K + Match
• Time Off - Unlimited PTO, Paid Sick Leave, Paid Company Holidays, End of Year Flex week (December 24 - January 1)
• $300/year to equip your work space with new equipment
• $30/month for home internet
• An extremely supportive and fun company culture

Work Environment Requirements: 

• Remote-first company with the option to work from offices in Irvine, California.
• Ability to work from anywhere in the US.
• Virtual collaboration through meetings and Slack.
• Use of a laptop (Mac), computer software, and office productivity tools.
• Reliable internet access and a professional background.
• Reasonable accommodations available for qualified individuals with disabilities.
  

Additional Benefits:

• Bonus: Inclusive of a performance-based bonus.
• Equity Incentive Plan: Participation in our equity incentive program, aligning your success with the company's growth.

Location-Based Pay:

• Compensation is based on the candidate's location within the United States.

Note: The salary range represents the base salary and does not account for additional benefits, bonuses, or the equity incentive plan. The final compensation package will be determined based on the candidate's experience, skills, and overall fit for the role.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.