Guitar+ Artist Marketing Representative - D'Addario & Company

D’Addario & Company is the largest manufacturer and distributor of musical instrument accessories in the world. As a US based manufacturing company, we pride ourselves on high automation machinery and innovative technology, as well as our commitment to environmentally sustainable practices. Through our D'Addario Foundation we are committed to helping make music education possible and ensuring thousands of children can participate in instrument instruction programs in under-served communities. Most importantly, we pride ourselves on our diverse team of individuals who commit to the embodiment of our core values of curiosity, passion, candor, family and responsibility and translate them into action every day.

We are currently seeking a part-time Artist Relations Representative to join D’Addario’s Guitar+ (fretted instruments strings and accessories) Artist Marketing team. This position will report directly to the Director of Artist Marketing for Guitar+ and be responsible for establishing and nurturing relationships with artists living, performing or rehearsing in Los Angeles, CA. This candidate should be located in the LA area but must be willing to travel within and around the west coast as needed. You should estimate 3 days in the LA Artist Lounge at Centerstaging in Burbank. 

In this role, you will be responsible for continuing D’Addario’s legacy of world-class service, while identifying new growth opportunities for both the artists endorsing these brands and the brands themselves.  

• Actively nurture existing artist relationships, providing expert product guidance and support 

• Actively scout new talent, identifying both established and emerging artists and influencers, across all relevant genres and styles in the Guitar+ space, who can help burnish our brand and promote our vast portfolio of products. 

• Collaborate with Director of Artist Marketing and social community Manager to create unique and relevant content with artists and influencers that supports product launches, marketing campaigns and initiatives. 

• Identify opportunities for D’Addario to support artists in their efforts to drive awareness, create demand for their music and build community. 

• Provide support & service to all Guitar+ artists, including expedient, accurate and professional order support, product information and customer service  

• Support product innovation and R&D by working with artists to provide feedback and new product ideas 

• Accomplished and proficient guitar player and/or technician 

• 3+ years of demonstrated experience working with artists / bands 

• A strong, definable network of connections and track record of building relationships across the music industry including artists, managers, agents, producers, music industry executives, event and festival organizers and promoters, and marketing/sales leads. 

• Experience and comfort capturing and editing content for social media; proficiency with video editing and audio recording a plus 

• Strong understanding of the D’Addario brand and its portfolio of products, along with a proven ability to provide product recommendations to artists, their techs, luthiers and repair people, based on their performance goals.  

• Strong written and verbal communications skills 

• Comfort negotiating usage rights and clearances with artist mgmt.., agents and labels, as needed. 

This is a part time position, a candidate will be expected to work between 20-25 hours per week. The hourly range for this role would be commensurate with experience: $25.00-$35.00.