GTM Business Strategy Architect | Corporate & Mid-Market - Equinix
Frisco, TX
About the Job
Who are we?
Equinix is the world’s digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.
A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.
GTM Business Strategy Architect | Corporate & Mid-Market
We are seeking a Go-To-Market (GTM) Business Architect to lead the strategic design and execution of our segmentation-focused GTM framework. Reporting to the VP of GTM Strategic Planning, this role will drive growth and efficiency across Corporate, Mid-Market segments, aligning Sales and Support strategies with the company’s 12–24-month growth objectives. The ideal candidate will act as a trusted advisor to senior leadership, delivering impactful insights, operational excellence, and innovative solutions to optimize revenue generation and enhance cross-functional collaboration.
This high-impact position requires a visionary leader who can blend strategic thinking, operational expertise, and a data-driven approach to create scalable blueprints for organizational success
Responsibilities
Business Strategy
Drive strategic and data-driven decision-making and help inform business decisions through analysis, research and insights.
Drive strategic alignment for projects/ pilots focused on high priority business problems, identify actionable insights, deliver strategic recommendations and analyses, to influence and drive consensus across functional leaders.
Lead GTM planning aligned to company strategy, including launching, and scaling innovative initiatives tailored to segment-specific challenges and opportunities.
Monitor and deeply understand business performance in sales plays / solution environment and diagnose the root cause of problems when they occur.
Recommend new approaches to GTM execution, iterating based on results and scaling successful.
Strategic Segmentation End-to-End Ownership & Blueprint Designs
Own the design and operationalization of end-to-end blueprints that integrate Pre-Sales, Sales, Technical Sales, Success and Support Functions for seamless GTM execution.
Collaborate closely with the RevOps LT and CRO LT to define growth priorities and align blueprints / strategies.
Architect and oversee the implementation of innovative GTM strategies that balance efficiency and growth across segments.
Drive end-to-end accountability for blueprint design, landing strategies, measuring success, and iterating based on data-driven insights.
Align cross-functional teams to achieve growth objectives, improve team efficiencies, and enhance the customer experience, ensuring strategies address both short-term objectives and long-term scalability.
Portfolio Management and External Best Practices
Oversee a comprehensive end-to-end portfolio of GTM strategies, initiatives/pilots, and solutions by segment, ensuring alignment with organizational goals.
Conduct ongoing research and benchmarking to identify and incorporate industry best practices into GTM strategies.
Provide thought leadership by framing actionable insights and recommendations for senior executives, ensuring alignment with market trends and competitive dynamics.
Qualifications
10+ years experience in high growth Software / Tech industry in business ops and/or consulting, strategy.
A deep understanding of Enterprise business models, top tiers of segmentation - both Sales-driven (understand sales strategies, quotas, territories, HC planning, pipeline generation) and Channel Led (reseller/partners)
Ability to think strategically, but also have exceptional attention to detail in execution of strategy
Ability to think big picture with a cross-portfolio perspective while connecting the dots in a multi-product environment
Experience driving change in high-growth, dynamic environments.
Demonstrated ability to innovate, pilot, and scale strategic solutions that deliver measurable outcomes.
Skills and Attributes
Proven ability to design and execute segmentation frameworks and GTM blueprints that integrate Sales, Technical Sales, and Support functions.
Exceptional analytical and problem-solving skills, with experience leveraging data to inform strategy and measure success.
Strong proficiency with Excel, PPT, Salesforce, Clari
Strong leadership presence with the ability to influence and inspire at all organizational levels - excellent verbal & written communications skills
Expertise in operational optimization, planning, and cross-functional collaboration.
A sense of ownership and a desire to run independently
Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.