Growth Marketing Specialist - Cirkul, Inc.
Watertown, MA
About the Job
What is Cirkul?
Cirkul is a rapidly growing beverage technology company on a mission to make a healthier world by helping people enjoy drinking more water.
The team at Cirkul developed an innovative beverage delivery system that makes drinking more water delicious, fun, and personalized. The technology reduces the shipping weight of bottled beverages by 96% and uses 84% less plastic. Cirkul offers its customers 100+ unique flavors, all with no sugar, zero calories, no artificial colors, and a range of functional enhancements online, at Walmart, and other retailers across the United States. Hundreds of thousands of consumers are using Cirkul to transition from single-use plastics and sugar-filled beverages to healthier, better-for-you alternatives.
What is this role?
As a Growth Marketing Specialist for Cirkul, you'll work together with our Growth Marketing Manager and marketing team on the successful implementation of marketing campaigns across multiple channels, supporting our team's efforts to drive acquisition.
What does an average day look like?
Driving Results:
- Work closely with Growth Marketing Manager to develop marketing strategies for TV, YouTube, and CTV platforms to meet business objectives and targets.
- Work closely with digital channel managers to understand the overall effectiveness of marketing programs at acquiring new customers
Taking Ownership:
- Become an expert of the video landscape - proactively staying on top of industry trends by conducting market research to identify key opportunities to test
Making Decisions:
- Accurately maintain media budgets and forecasts, making adjustments as necessary to align with business goals.
Cultivating Relationships:
- Work collaboratively with external agency partners to ensure proper execution of media plans.
- Collaborate with cross-functional teams including marketing, creative, retail, and analytics teams to ensure alignment with overall marketing initiatives.
Instilling Trust:
- Measure and report out on campaign performance, making data-backed optimizations based on business KPIs
Customer Focus:
- Work with cross-functional teams to align on messaging and campaign strategies that are customer-centric and clearly communicate Cirkul's value propositions
What background should you have?
- Proven experience (2+ years) in marketing campaign management with a focus on TV or video
- Understanding of direct response media planning & buying on traditional channels is a plus
- Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Power BI, Amplitude)
- Eager to test into new advertising channels
- Excellent written and verbal communication skills with impeccable attention to detail
- Comfortable working with and analyzing large data sets in excel/Google Sheets
- Collaborative mindset, with the ability to work effectively in cross-functional teams.
- Ability to thrive in a fast-paced environment – managing multiple projects simultaneously to meet deadlines
- Ability to be an individual contributor and a valuable team player
- Bachelor's degree
The successful candidate must be prepared to relocate if necessary to work out of the Watertown, MA office.
What do we offer?
- Competitive salary based on experience and market
- Generous benefits, 401k match, and PTO (even insurance for your fur babies!)
- Employee discounts on Cirkul products
- New corporate office space with great amenities
- Opportunity to work with a best in class team, in a hyper growth company, taking over the hydration industry
- A culture that rewards results
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Cirkul, Inc. is an Equal Opportunity Employer. We believe in hiring a diverse workforce and are committed to sustaining an equitable and inclusive, people-first environment. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents.