Growth Marketing Senior Manager - Equinix

Who are we?Equinix is the world’s digital infrastructure company®, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software spe...

Who are we?

Growth Marketing Senior Manager

Equinix is looking for a passionate and experienced growth marketer to join our growing Product Led Growth (PLG) marketing team and play a key role in evolving our customers’ journey’s. Your future title? Growth Marketing Manager!

Background
Equinix is the world’s digital infrastructure company, operating hundreds of data centers and a portfolio of high-growth IaaS services used by the world’s leading businesses. At Equinix, we’re committed to helping the world’s digital leaders scale with agility, speed the launch of digital services, deliver world-class experiences, and transform people’s lives. Our people and culture are the keys to our success.

We hire hardworking people who thrive on solving problems and give them opportunities to hone new skills and try new approaches. We embrace diversity and are committed to providing an equitable work environment where people can do the best work of their lives. Our PLG marketing team is developing new ways of doing business at Equinix, forging relationships with developers, startups, and digital leaders alike by focusing on authenticity, human connection and technical savvy.

Here’s the Gig
As an experienced Growth Marketing Manager, you’ll join our fast-moving PLG marketing Team and focus on accelerating our new users’ journeys to becoming scaled and happy customers, in collaboration with colleagues across our marketing, sales, customer success and product teams. This will likely include onboarding and pipeline acceleration plays in collaborating with sales as part of a “hybrid PLG and full-service sales” motion. You will also be responsible for helping us design, implement and operate a new to Equinix Product Qualified Lead (PQL) process to nurture self-service customers to critical mass and then pass them to sales to help support their further growth.

As an experimenter you would use your creative problem-solving skills to run A/B tests and drive business decisions through reliable and reproducible analyses. One day you might be defining a way to infer customer use cases to support new users’ product onboarding journey more efficiently and working with SMEs to build technical guides to fuel these programs. The next day, you might be representing our team in the design of systems and process to route, report and optimize our new PQL process.

The ideal candidate will be a growth marketing expert with a consumer-first mindset and a clear track record of creating innovative programs, campaigns and sales plans to accelerate the adoption of B2B tech platforms. She or he will enjoy working closely with other marketing, IT, product, customer success and sales teams to develop and integrate product functionalities that deepen our relationship with users and meet the needs of our users at the right time. The position requires a strategic and entrepreneurial mindset with technical capabilities, and a passion for building platforms from the ground up.

This is a fantastic opportunity to help build up a bottom-up growth program accelerate revenue at a category leading, successful Fortune 500 B2B tech company. Your work will be a critical driver for our company’s next chapter.

What we look for in this role

• Experience driving user growth at a cloud or SaaS provider that has integrated the self-service (PLG) and enterprise selling models using pipeline acceleration programs, Product-Qualified-Leads (PQL) and/or other similar methods

• A successful track record of contributing to the building and optimizing a growth marketing (post-acquisition revenue growth) function at a B2B tech platform.

• Understanding and experience designing and implementing processes and systems to bind PLG adoption pipelines to sales organizations using best IT practices and/or third-party PLG SaaS apps.

• Experience analyzing customer data and product usage patterns to identify opportunities for growth. Use metrics across stages such as acquisition, activation, retention, and referral to track the effectiveness of your marketing efforts and make informed decisions.

• Understanding of target audience and their needs. Segment our customers based on factors including intended workload/use case, functional role, firmographic data and behavioral data. Creating and aggregating targeted messaging and content to cater to these segments.

• Experience continuously testing and iterating to validate marketing strategies, messaging, and channels for maximum impact. You don’t shy away from a challenge and find joy in integrating systems and stitching apps and data together to find insights.

• Strong comfort with analytics, metrics, and love to look for patterns that can accelerate and optimize the customer journey

What experience is it nice to have (but not mandatory)?

• Data warehousing and analysis tools including AWS redshift or Google BigQuery or Tableau

• Ideally you are comfortable with code and large data sets, integrating systems and automating flows/journeys/behavior

What We Value

• We value a growth mindset. High-performing creative individuals who dig into problems and see the opportunities for success.

• We believe in individuals who seek and speak the truth and can be their whole selves at work.

• We value energy suppliers who believe that it’s always possible to find a better way

• We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply.

Growth sr. marketing manager responsibilities
New accounts

• After first product deployment, own revenue growth until/including transition to sales

  • Determining customer IaaS workload/use case

  • Determining likely journey milestones to deploy use case solution

  • Managing the development of effective use case deployment content

  • Positioning content to customers in-product and out of product

  • Driving progress of customer along use case deployment journey

• After initial use case deployment, optimizing criteria to pass to sales

• Setup, manage and report on Product Qualified Lead (PQL) process in collaboration with RevOps and sales

Incumbent on-demand usage accounts

• Devise on-demand revenue growth plays for existing accounts in collaboration with success and/or sales

• Develop required content and marketing, success and/or sales plays

• Execute plays

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.

The United States targeted pay range for this position in the following location is / locations are:

• San Francisco, CA / Bay Area: $160,000 to $273,000 per year

• California (Non-SF/Bay Area), Connecticut, Maryland, New York, New Jersey, Washington state: $153,000 to $261,000 per year

• Colorado, Nevada, Rhode Island: $139,000 to $237,000 per year

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process.

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

As an employee, you become important to Equinix’s success. Details about our company benefits can be found at the following link:

USA Benefits eBook

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.  If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.