Growth Marketing Manager - ROAR

About ROAR: 

ROAR is a purpose-driven technology company dedicated to cultivating safer workplaces. Our patented technology protects at-risk workers from harm using bi-directional panic alarm technology for pinpoint accuracy. We leverage hardware and software to provide hotels and healthcare facilities with the ability to supply staff with wearable panic buttons that summon help with one touch of a button. Our technology has helped workers with serious injuries, harassment, medical emergencies, de-escalating tense situations, and more. We are a certified B-Corporation, meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

Our system has prevented violence for both workers and guests. Examples include:

• A housekeeper used her ROAR button to get help for a female guest who was being physically beaten by her partner. The manager was able to stop the incident and the abusive husband was reported to the police.
• A strange man who was not staying in the hotel rode the elevator with a guest who used their key card to gain access to their floor. He hid in a linen closet and attacked one of the female employees when she walked in, beating and choking her. Fortunately, she activated her ROAR button to get hotel security to her exact location. Help arrived quickly, and he was apprehended and turned over to the police. More importantly, she was provided with first aid and has recovered, grateful it was not worse.
• Nurses and clinicians point to their buttons as a de-escalation tool when a patient is being aggressive or unruly.
• Nurses have also leveraged the button to get help quickly when a patient falls.

History of ROAR

The company started in 2014 by empowering women with one of the first safety devices built as a fashionable and wearable alternative to existing self-defense tools. In addition, we invested a portion of the proceeds into empathy education to help get to the root of reducing attacks in the first place. ROAR became a market leader in 2017 with sales in over 45 countries and distribution through Amazon, Target, and Urban Outfitters. We received press coverage from Mashable, MTV News, the NY Times, and we won product and technology awards – Top 10 Wearable Companies by Entrepreneur Magazine, Technology Startup of the Year, and others.

In 2019, we parlayed our personal safety experience and technology expertise to focus on workplace safety starting with the hospitality industry. We did so after seeing the staggering number of housekeepers who experience sexual harassment or at more at risk to be injured due to their nature of their work. Hotel panic button legislation started to sweep the Country, and we recognized a clear need for a wearable panic button solution that works in any type of building to ensure the safety and protection and staff, as well as providing a cost-effective option to employers who wanted to meet mandates and take care of their greatest assets.

We expanded into behavioral health in 2021 after drug addiction centers, counseling offices, and health centers started reaching out to us to help them tackle the record-breaking number of assaults and workers comp claims they were facing during the worst labor shortage and significant challenges in recruiting and retaining staff.

Opportunity 

As the first internal marketing hire, you will be the architect and builder of our marketing function, directly impacting our growth and success. You will be working directly with the founders to identify market opportunities, develop go to market strategies, and grow a B2B enterprise customer base. You will be instrumental in driving growth through strategic marketing initiatives tailored to our ICP. You will collaborate closely with cross-functional teams to plan and execute programs that span marketing and sales channels, with the goal of accelerating pipeline generation and revenue growth within the behavioral health industry and as we expand to new markets. 

You'll enjoy working at ROAR if you like the idea of working at a purposeful company, enjoy a mix of strategy and execution, you are self-motivated, you focus on high-quality results, and you have an ownership mentality. 

What You’ll Be Doing

Lead, assist, or execute marketing strategy, programs, campaigns, and events aimed at driving growth and generating net new pipeline. These will include: 

Go to Market Strategy: 

• You'll define go to market strategies for new verticals and work with the Product Manager on enabling successful product launches
• Conduct market research to identify trends, competitors, and customer pain points, and use insights to shape messaging and positioning.

Demand Generation & Lead Acquisition:

• Account Based Marketing (ABM) and Outband Strategy: Focus on targeted outreach, creating campaigns to engage high-priority accounts. This would align directly with your outbound lead generation goals, coordinating closely with the sales team.
• Campaign Development for Lead Generation: Work with our marketing agency and go to market execution partner in creating specific, tailored messaging, content, and ads aimed at generating interest and securing meetings with high-value prospects from our Top 50 list. 
• Nurture Leads Across the Sales Funnel: Develop nurture campaigns and follow-ups with leads who may not be ready to convert immediately, keeping ROAR top-of-mind.
• Experiment with new growth strategies and innovative tactics to maximize lead generation and pipeline growth.

Sales Enablement: 

• Create high-quality, educational content, such as case studies, white papers, eBooks, webinars, blog posts, and product videos that drive leads and educate prospects.
• Equip the sales team with impactful sales enablement assets, including presentations, one-pagers, and competitive intelligence materials.

Brand Building and Thought Leadership: 

• Work with our marketing partners to grow our brand presence as a trusted thought leader in the behavioral health and space and new markets.
• Build relationships with industry influencers, partners, and media to amplify brand awareness.
• Develop a content calendar and maintain a consistent brand voice across all customer touchpoints.

Reporting and Analytics:

• You'll identify KPIs, set targets, and analyze the results of marketing campaigns and product launches against targets to track ROI
• You'll regularly analyze the performance of different channels and program, and make data-driven adjustments to improve results. 
• You'll present insights and strategic recommendations to leadership based on key metrics and findings. 

What Success Looks Like 

You have a desire to be the cornerstone of a rapidly growing B2B SaaS company shaping the future of safety at work. You create new MQLs, increase the conversion rate from MQL to SQL, help  shorten the sales cycle, increase conversion rates, and manage marketing resources to support sales goals using an ROI mindset. You enjoy collaboration, creativity, and innovation. 

Skills, Qualifications and Education Requirements

• Experience: 3+ years of hands-on marketing experience in a B2B SaaS environment, with a proven track record in demand generation and product marketing, and exceptional project management skills. 
• B2B SaaS Acumen: An understanding of B2B SaaS sales cycles/processes, prospecting needs, customer personas, and buying behaviors.
• Growth Focused: Ability to conceptualize, execute, and measure growth strategies across various digital channels. 
• Data-Driven Mindset: Strong analytical skills and familiarity with marketing tools like Zoho, Clay, Google Analytics, and similar platforms.
• Creative & Strategic: An innovative thinker capable of developing and articulating compelling value propositions and content.
• Self-Starter: A proactive attitude with the ability to thrive in a fast-paced environment, an ability to prioritize tasks effectively, an ability to stay focused on the big picture and pay attention to the details, and capable of fostering meaningful discussions with internal teams and facilitating seamless collaboration across departments
• Ability to travel if necessary

Nice to Have 

• Skills in design tools (e.g., Canva, Figma, Adobe Creative Suite) or basic HTML/CSS knowledge.
• Early adopter of AI tools that enable 10x output

Benefits 

• Health Care Plan (Medical, Dental & Vision)
• Flexible PTO policy
• Parental leave
• Stock Option Plan
• 401k plan
• Work 50-70% Remote

Diversity and Inclusion 

At ROAR, we are dedicated to fostering a diverse and inclusive workplace where all individuals are valued and respected. We actively encourage candidates from diverse backgrounds to apply, and we are committed to providing equal opportunities for all employees, regardless of race, religion, gender, sexual orientation, age, or disability status. 

Join Us 

If you are passionate about making a difference and eager to contribute to a dynamic team dedicated to safety and innovation, we invite you to apply for the role of Growth Marketing manager. Join us in our mission to create safer workplaces for all. Apply now and be a part of our journey!