Growth Marketing Manager - Proficio

Proficio is an award-winning managed detection and response (MDR) services provider. We provide 24/7 security monitoring, investigation, alerting and response services to organizations in healthcare, financial services, manufacturing, retail and other industries. Take a video tour of our global network of 24/7 Security Operations Centers (SOCs).

Proficio has been highlighted in Gartner’s Market Guide for Managed Detection and Response Services for the last five consecutive years. MSSP Alert ranks Proficio among the top 250 global Managed Security Services Providers (MSSPs).

We have a track record of innovation. Proficio invented the concept of SOC-as-a-Service. We were the first MSSP to provide automated response services and are the only company in our space with a patent for cyber risk scoring and security posture gap analysis.

Our typical client is a medium to large-sized organization that lacks the in-house resources to address the challenges of a rapidly changing threat landscape. The difficulty of hiring and retaining cybersecurity professionals are widely understood. Our prospective clients are also challenged to effectively harness technology and build hardened processes that reduce the risk of security breaches.

While Proficio has developed a unified service delivery platform designed to meet the needs of the most demanding clients, what sets us apart is the quality and passion of our people. We believe the SOC of the Future will meld the creativity of human intelligence with the power of advanced technologies like AI.

Proficio’s commitment to developing and promoting our team members is unparalleled in our industry. Most of our senior managers were promoted from within.

Summary:

Proficio is looking for a Growth Marketing Manager to drive our field and digital marketing efforts for our managed cyber security services. This is a great opportunity for someone seeking to contribute to a high-caliber team at a high-growth company.  The right candidate will make a real impact across many areas within Proficio, including field marketing, channel marketing, partner program, and digital marketing. You will be responsible for strategic marketing planning to reach lead and revenue targets through execution of those plans across digital marketing, channel marketing, and field marketing to generate net-new leads and ultimately revenue. You work closely with Proficio sales and channel sales teams, as well as channel and technology partners to build marketing plans that support regional sales targets, brand development, and customer base expansion in key target markets. You will also own the relationship with third-party agencies to drive digital and content marketing strategies as well as ensure smooth execution and optimization of all digital marketing platform. Your ability to translate Proficio’s solutions into compelling messaging for marketing initiatives and strategy on where and how to reach our target audience will have a measurable impact on Proficio, our partners, and our customers. Therefore, you must possess true grit to navigate and work cross-functional teams throughout Proficio, our partners, and agency partners.

If you are a hands-on leader that can easily provide a strategic vision but also be able to lean in and manage execution, then we want to hear from you.

What You’ll Do:

• Lead the demand generation efforts and create multi-touch, multi-channel campaigns that span the full funnel, this includes developing our content marketing strategy, driving our digital marketing efforts and field and channel marketing, at the global, national, and regional levels.
• Create content (collateral, presentations, emails, webinars, video) and initiate campaigns to enable, engage and ultimately drive demand for Proficio solutions through digital tactics, field events, and through our partners.

• Create marketing programs and campaigns that speak directly to the interests of our ideal customer profile and address the needs of key target decision makers and influencers and execute them through our partners, regional and national events, and digital marketing tactics, such as through our website, SEO, content syndication, etc.
• Own the digital and content marketing strategy, investment, and relationship with agency partners to oversee and support execution to reach lead acquisition goals, including selection of agency partners, day-to-day management, oversight of performance and strategy across social media, blog, website, content syndication, SEO, SSO, paid advertising, email marketing, video, and display. 
• Design and execute account-based marketing initiatives – 1:1; 1 to few; and 1 to many initiatives.
• Develop the strategy, development, and upkeep of email nurture programs to drive responses and push qualified leads further down the funnel for conversion.
• Ensure smooth execution and optimization methods of all digital platforms, tools and applications, including the website, social media, Salesforce.com and the partner portal to improve customer /partner experience and reporting capabilities.
• Track and measure ROI and KPIs for all digital, field, and channel marketing activities and drive data-driven strategy, investment, and prioritization decisions.
• Work with IT and external vendor partners to manage user experience across platforms, assisting with problem resolution.
• Plan and manage the field and channel marketing event calendar with consideration for every detail – pre-event to post-event – including, customer roundtables, executive dinners, speaking engagements, in-market events, webinars, trade shows, conferences, and supporting channel reseller field activities.
• Own the partner development planning to ensure recruitment, onboarding, and retainment to support incremental revenue goals.

• Manage the partner program, partner portal, partner communications, and partner enablement strategy and execution.

• Understand local needs, align on regional, national, and global priorities, and deliver and execute regional marketing programs and campaigns.

• Develop to-partner and through-partner messaging and positioning that differentiates Proficio solutions, the value proposition in terms of the partner needs, competitive differentiation and the state of the market and channel.
• Partner closely with channel sales to build a joint GTM strategies with key resellers, MSPs, and technology partners with actionable co-marketing activities to support recruitment, onboarding, and sales acceleration goals and collaborate on activities including webinars, events, digital programs, AR/PR activities, training, etc.
• Partner closely with regional sales teams to build and execution strategic and tactical plans to support regional sales targets.
• Support the Proficio experience – from customers to partners to strategic alliance partners – with clear, concise and actionable activities to increase engagement.
• Design and implement customer / partner feedback and develop action plans to ensure client satisfaction and proper ROI.
• Act as the day-to-day contact for agency partners.

• Prepare and present regular marketing status updates and performance reports for leaders and program stakeholders.
• Manage a budget and the day-to-day operations for the Channel MDF funding program
• Support various special projects.

·        This position reports into the VP of Marketing and requires 25% travel.

Requirements

• BA or BS in Business, Marketing, or a related degree
• 5+ years of B2B marketing experience in field marketing and channel marketing and 2+ years’ experience in cybersecurity is preferred
• Expert-level knowledge of how to use web, ABM, conversion optimization, nurture, and more as part of a comprehensive growth strategy.
• Proven track record of hitting or exceeding lead and revenue targets
• Proven ability to work across multiple departments and collaborate to achieve top-line revenue results
• Proficiency in marketing automation platforms (preferably Pardot), CRMs (preferably Salesforce.com), and PRMs.
• Excel at cross-functional teamwork, creative thinking, and problem-solving
• Motivated self-starter who thrives on working in complex and global environments of a rapidly evolving business
• Analytical tendencies with a data-obsessed mentality to constantly experiment and optimize performance across channels to drive efficiency and revenue.
• Superb project management skills and the ability to effectively manage both short term and long term, strategic projects and deliver on time
• Outstanding verbal and written communication skills, including storytelling, speeches, and presentations.
• Results-driven with a consistent record of delivering on company growth through partner management strategies.
• Comfortable operating in an ambiguous, fast-paced, complex environment with an ability to manage multiple projects simultaneously.

Benefits

• Salary range: $100,000 with potential MBO's

• Opportunity to work in a progressive organization with structured training and roadmap for success

• Health, Dental and Vision plans available first of the month

• Other benefits: Health Advocacy Program, Employee Assistance Program, Employee Discount Program
• Tax advantage products: Healthcare flexible spending accounts, dependent care flexible spending accounts, commuter transit ad parking accounts, health saving accounts, limited purpose flexible spending accounts
• Voluntary benefits: Life and AD& D insurance, disability, accident insurance, hospital indemnity, cancer and specified illness insurance, critical illness, Info/Armor, legal insurance, pet insurance, auto and home
• 401K plan
• Gym reimbursement
• Proficio is an EOE Employer

Proficio collects certain personal information upon your submission of an application for an open position. More information is available about your consumer rights and our privacy policy at www.proficio.com/privacypolicy