Growth Marketing Manager - Maven Nexus

Maven Nexus is seeking a visionary Growth Marketing Manager who will be instrumental in fueling revenue growth by designing and executing innovative lead-generation initiatives.

This role requires a marketing expert with a strong grasp of the financial services landscape, including FMOs (Financial Marketing Organizations), RIAs (Registered Investment Advisors), and/or Independent Financial Advisors.

The ideal candidate thrives in a data-driven environment, is attuned to market dynamics, and excels at converting insights into impactful strategies.

This is a Direct Hire opportunity that is located on-site in Ft. Lauderdale, FL.

• A Remote / Hybrid work schedule is not an option.
• Only considering candidates local to South Florida and those actively looking to relocate to South Florida.

What you will be doing:

• Craft targeted campaigns that engage financial advisors and their clients - particularly those approaching retirement or already enjoying it.
• Conduct thorough market research to refine buyer personas and anticipate emerging trends.
• Build and implement strategic frameworks for acquiring and nurturing high-quality leads.
• Stay ahead of industry developments and competitor movements to refine marketing initiatives.
• Design and execute multi-channel marketing campaigns, including digital content, email outreach, webinars, social media, and industry events.
• Develop messaging and creative assets that resonate with financial advisors and their clients in pre-retirement and retirement stages.
• Monitor and evaluate the effectiveness of marketing initiatives, providing detailed reporting and actionable insights.
• Continuously optimize campaigns to achieve higher engagement and conversion rates.
• Collaborate closely with the sales team to ensure seamless lead qualification and handoff.
• Establish shared performance metrics and goals to drive alignment between marketing and sales efforts.
• Utilize marketing automation platforms, CRM tools, and social media management systems to scale marketing efforts effectively.
• Implement streamlined processes to enhance operational efficiency.

What you should bring to the table:

• Proven success in creating and managing lead-generation strategies within the financial services sector (required
• In-depth understanding of marketing to FMOs, RIAs, and Independent Financial Advisors, with a focus on retirement planning.
• Familiarity with regulatory compliance in financial marketing, including SEC advertising guidelines.
• Hands-on experience with marketing tools such as CRMs, email automation platforms, and analytics software.
• Demonstrated ability to craft campaigns that engage both B2B and B2C audiences.
• Strong analytical mindset, with a passion for leveraging data to inform decisions.
• Expertise in developing marketing initiatives tailored to independent financial advisors and their clientele nearing retirement.
• Ability to translate complex financial concepts into compelling narratives that resonate with target audiences.

What are the cherries on top?

• A degree in Marketing, Business Administration, Communications, or a related discipline.
• Certifications in digital marketing, such as Google Ads, HubSpot Inbound Marketing, or similar programs.