Growth Marketing Manager - Customer Engagement - Meta

Summary:

The Global Business & Product Marketing (GBPM) team connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business leveraging our solutions.Our team is seeking a Growth Marketing Manager who is passionate about growth marketing, demand generation, customer lifecycle management, creative, analytics, and driving measurable results through growth initiatives. In this role, you will partner with multiple internal teams including product manager, product marketing, sales, program manager, demand management, data science, creative, marketing ops and analytics teams to plan, build, and launch marketing campaigns anchoring to drive and sustain customer engagements on key company initiatives, or drive demand into Sales Programs. Being very comfortable with data, you will drive the analytical insight necessary to understand our customer's needs and maximize impact while figuring out how to get things done without relying on others to do the job. You are detail-oriented, enjoy building marketing strategy and marketing campaigns, love thinking outside of the box, and can rapidly earn trust and credibility with stakeholders. This person will be asked to demonstrate leadership, strategic and critical thinking, and executional excellence.

Required Skills:

Growth Marketing Manager - Customer Engagement Responsibilities:

1. Drive go-to-market by planning, executing and scaling growth marketing campaigns to help connect Meta’s advertisers with Sales and other similar offers, to facilitate adopting advertising best practices.

2. Oversee end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches.

3. Working with quantitative and qualitative data teams to deeply understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement.

4. Design and implement test plans to understand drivers of conversion and revenue.

5. Collaborate with cross-functional teams to define requirements, scope, deliverables and goals.

6. Owning the quarterly number of relevant KPIs and expected QoQ growth.

Minimum Qualifications:

Minimum Qualifications:

7. 5+ years of experience in marketing or related field

8. Experience in at least two of these areas (email, Facebook Ads, display, onsite merchandising, content marketing, digital video)

9. Experience with A/B Testing and lift measurement

10. Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns.

Preferred Qualifications:

Preferred Qualifications:

11. BA/BS degree or equivalent work experience

12. Understanding of the digital advertising landscape and specifically Meta’s advertising suite

13. Experience working with Sales and driving leads to sales programs

14. Experience with customer lifecycle management

15. Experience engaging with executives to present findings and strategies

Public Compensation:

$122,000/year to $176,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.