Growth Marketing Manager - Intersection

Who we Are?

Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to way-finding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America's top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale.

What is the Role?

As Growth Marketing Manager, you will own digital lead generation strategy and execution, positively impacting our business by increasing leads across channels. You will report directly to the VP, Marketing and will work closely with the cross-functional brand team. This role will also work closely with our sales enablement team, and Salesforce admin team, ensuring that strategies of sales enablement and growth marketing are closely aligned. In this role you'll be the expert in your field, and will be taking on existing strategies, with some opportunity to test, learn, and make recommendations. This position is located in New York City, and is part of our larger Marketing organization.

What you will accomplish:

• Own SEM strategy and execution from end to end, including recommendations, optimizations, reporting, and troubleshooting.
• Manage website agency, maintain ownership of website including serving as point person for routine updates.
• Make recommendations and ultimately implement larger website updates and optimizations, working within the Wordpress platform.
• Serve as point person for onboarding new transit authorities and partners to the website, ensuring inbound links are available and working correctly on relevant websites, and recommending best practices
• Partner with sales enablement to explore opportunities for outbound email strategy, including A/B testing and optimization of subject lines and templates
• Ensure our products are showing up effectively across search engines
• Implement best practices for organic and paid social. Work with content manager to leverage social content for lead generation across social channels such as LinkedIn and Instagram
• Explore and make recommendations for additional lead generation opportunities to effectively reach small & medium size businesses
  

In your first 90 Days, you will:

• Have an understanding of Intersection and our business
• Work with marketing, revenue, sales enablement and other stakeholders to understand our customers, and what motivates them
• Audit our current SEM campaigns and strategy and make recommended changes and optimizations
• Become comfortable with our website and able to make basic changes

In your first year, you will:

• Become the owner of our lead generation strategy
• Have a deep understanding of our business, and what content and channels drive quality leads
• Make recommendations for additional channels to drive qualified leads
• Develop an annual plan for lead generation based on learnings
• Work cross functionally with sales and marketing to develop content for email outbound marketing and other lead gen channels.
• Use an analytical lens to monitor digital marketing health and proactively recommend ways to continually improve performance.
• Maintain an in-depth knowledge of the competitive landscape, and position Intersection accordingly.

You"re a great fit for this role because:

• You have 5-7+ years of relevant, B2B growth marketing experience, experience with local market focus is a plus
• You are an SEM expert
• You have experience with Wordpress-hosted websites, and the ability to make updates
• You have experience with and are comfortable working in Hubspot and Salesforce.
• You have a collaborative spirit and work well within cross-functional teams
• You have experience managing outside partners
• You have email marketing experience
• You have experience presenting strategies and results to high-level stakeholders
• You are solution-oriented, and have the ability to think strategically and analytically to problem solve and drive results
• You have a record of getting things done, someone who will roll up their sleeves and plow through obstacles to meet deliverables and follow through on promises
• You hold media, startup, and/or tech industry experience (a plus)
• SEO experience a plus

At Intersection we celebrate every voice that makes us unique and every perspective that makes us grow. It's our shared responsibility to create an equitable environment where every employee contributes to the culture of the company. Our products and offerings impact cities across the world and it's our goal to represent the diversity and differences that make cities special. We will be relentless in that pursuit, because together we are better. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.

Total Compensation: $80-110k

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