Growth Marketing Associate - Cometeer

The Role

As a Growth Marketing Associate focusing on Lifecycle at Cometeer, you will support the design and execution of targeted, data-driven lifecycle marketing campaigns to enhance customer retention, drive engagement, and maximize lifetime value. This role is ideal for a driven, organized, and analytically-minded individual with a passion for consumer brands and a knack for customer insights. You'll work closely with cross-functional teams, such as Growth, Creative, and Customer Experience, to optimize our lifecycle marketing strategies and bring our brand's unique value to life.

What you will do:

• Campaign Support: Assist in executing lifecycle marketing campaigns, including email, SMS, and other direct channels, to improve customer retention and engagement.
• Customer Insights & Segmentation: Collaborate on segmenting audiences and personalizing communication, with a focus on customer lifecycle stages, purchase behavior, and engagement trends.
• Data Analysis: Track and report on campaign performance metrics, such as open rates, CTR, and conversion, to identify insights and opportunities for optimization.
• Content Coordination: Coordinate with the creative team to ensure messaging is aligned with brand values.
• A/B Testing: Support A/B testing initiatives to refine messaging, creative, and timing to maximize customer engagement.
• Cross-Functional Collaboration: Work with the Growth, Creative, and Customer Experience teams to ensure lifecycle campaigns are aligned with broader business goals.

What we are looking for:

• Experience: Up to 1 year of experience in marketing, customer engagement, or a related field; internships or academic projects in e-commerce, direct-to-consumer, or consumer brands are a plus.
• Skills:
  • Basic understanding of email marketing and CRM tools; familiarity with tools like Klaviyo, HubSpot, or Iterable is a plus.
  • Analytical mindset with experience in Excel/Google Sheets; familiarity with analytics tools (e.g., Google Analytics) is a plus.
  • Strong written and verbal communication skills, with an ability to align with Cometeer's brand voice and values.
  • Creative problem-solver with a passion for customer experience and retention.