Growth & Lifecycle Marketing Manager - The Dispatch
Washington, DC 20001
About the Job
About The Dispatch:
At a time of growing industry uncertainty and an alarming erosion of civic discourse, The Dispatch stands out as a platform for thoughtful coverage, respectful dialogue and a wildly engaged community of paying members. We bring a perspective —we're conservatives, classical liberals, libertarians—but we're fiercely independent, standing apart from media outlets increasingly engaged in partisan boosterism. Started in 2019 by Steve Hayes, the Editor-in-Chief of The Weekly Standard, and Jonah Goldberg, editor at National Review, The Dispatch has filled a valuable gap on the center-right in the media ecosystem as captured in articles in Vanity Fair, The Atlantic and other publications.
Responsibilities
- Lead the creation, optimization, and analysis of life-cycle marketing campaigns, including automated journeys and targeted initiatives, to convert free users, engage and retain members, and win back churned members.
- Utilize A/B testing and data analysis to continuously refine campaign performance, subscriber segmentation, and content personalization, ensuring strategies are data-driven and results-oriented.
- Collaborate closely with the editorial team to align marketing communications with content strategy, ensuring users discover and subscribe to the content that resonates most with them.
- Serve as the primary analyst for marketing campaigns, benchmark development, insight generation, and the production of regular performance reports to inform future strategies.
- Foster a culture of experimentation and continuous improvement, identifying opportunities for innovation within member engagement and retention tactics.
- Lead on-site conversion optimization efforts, including checkout processes, messaging effectiveness, and metered paywall strategies, to enhance user experience and increase conversion rates.
- Support growth initiatives beyond email and website optimizations, exploring new channels and strategies to drive subscriber acquisition and engagement.
- Proactively communicate with business leaders and stakeholders, providing clear updates on strategy, execution, and performance metrics to ensure alignment with organizational goals.
Skills and Qualifications
- 4+ years of experience in CRM/life-cycle marketing with a focus on email marketing, including campaign execution, automation, and workflow optimization. Experience with CRM platforms like ActiveCampaign is highly valued.
- Demonstrated ability to use data analytics tools (e.g., Parsely, Looker) for insights and campaign optimization, with a strong foundation in A/B testing and segmentation strategies.
- Proven project management skills, capable of balancing attention to detail with swift execution across multiple projects simultaneously, driven by a goal-oriented mindset and a bias for action.
- Excellent communication skills, both written and verbal, with the ability to clearly articulate marketing strategies and results to stakeholders and team members.
- Creative problem-solving skills and a proactive approach to identifying and capitalizing on growth opportunities within the email and life-cycle marketing space.
- A strong interest in news, politics, and quality journalism, with a willingness to immerse oneself in the Dispatch's content to align marketing efforts with editorial strategy.
- Bachelor's degree or equivalent experience in marketing, business, or a related field.
We're committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We're proud to be an equal opportunity workplace.
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Source : The Dispatch