Growth Director - Dyrect

Our mission is to make California compliant cannabis available to all our customers via our fast delivery platform and service. As Growth Director you report directly to the CEO and manage a small CSR team while working cross-functionally with marketing, sales, engineering, and product to grow our user base and cultivate customer relationships.

The gig...

• Partner with the other departments to identify and refine which metrics/KPIs are most important for growth

• Bring both traditional and creative ideas on improving KPIs and A/B testing those ideas

• Analyzing data and user feedback

• Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric

• Optimizing conversion rate and applying CRO hacks to our application and business

• Develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals

• Conduct and present competitive analyses and market research

• Propose creative new projects, tools, and apps that attract prospects and convert leads to testing new approaches to capturing existing demand

• Translate ideas to actionable items that deliver business results

• Analyze, recommend and lead the implementation of improvement initiatives

• Keep abreast with the latest trends and changes in UI/UX and digital marketing

• Identify industry trends and insights

What you bring...

• Previous working experience as a Growth Hacker or Growth Director for 4 year(s) preferably in a progressive eCommerce environment

• Must be a card-carrying Data Geek 

• Deep understanding of the cannabis user base and behaviors

• Programming knowledge 

• A/B testing and data analytics experience

• Experience with growth hackings tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows...  

• In-depth knowledge of SEO factors and key algorithm updates

• Applicable knowledge of HTML5, CSS3, JavaScript, and jQuery

• Domain expertise in UI/UX best practices

• Outstanding analytical and problem-solving skills

• High standards of excellence and attention to details