Growth and Brand Marketing Director - Outbound Funnel

Summary

Role: Brand & Growth Marketing Director 
Location: Remote (US only /  Lehi UT, Chicago IL, or Houston TX applicants encouraged to apply)
Position:  Full Time, Individual Contributor 
Compensation : Salary Bonus

About OBF

Outbound Funnel (OBF) is a fast growing systems implementation and integrations agency for top tier RevTec SaaS companies, serving clients from start ups of 10 employees to Fortune 100 orgs.  We have grown organically serving over 1700 clients to date 100% through strategic partnerships and are poised to grow 3x in 2025 by further expanding our partnership opportunities and igniting our direct sales and marketing efforts. 

Role Overview

Reporting to Chief Growth Officer (CFO) you will play a critical role in helping Outbound Funnel  grow as our firm projects to expand our business three fold by end of 2025 

Your impact will be felt immediately and your work will directly fuel our growth in becoming the go-to firm for Companies who are looking to succeed with AI powered sales and marketing technologies. You will have an opportunity to work with some of the most exciting companies that are building  the future of AI in sales organizations and exposed to brilliant network of Marketers, RevOps, Sales Leaders, and CxOs. 
If you have the experience below, and want to build a marketing machine and memorable brand from ground up as we enter one of the most promising years in OBF history, we want to hear from you.

Who We Are Looking For 

We are looking for an energetic marketing lead who will bring a mix of proven best practices, innovative ideas from SaaS or Agency experience, experimental brand strategies, and diligent approach from planning to following through on executing campaigns to help retain, expand, and capture more Client revenue, attributed to Marketing efforts. 

• 5 years in growth marketing roles with proven success in demand generation, brand management, and direct co-marketing strategy
• Expertise in digital marketing (social media, email, SEO/SEM, paid ads experimentation)
• You are active on LinkedIn and will be open to help in sharing our vision and knowledge through short form videos and build-in-public posts
• Experience in product  launches, digital events, partner marketing, and community engagement
• Proficient in MarTech/Social/Creative tools and HubSpot for CRM/MAP 
• Excellent project management skills with experience working with urgency across hard set timelines
• Startup mentality: adaptable, proactive, budget conscious, and experiment-driven
• Strong collaboration and communication skills for cross-functional teamwork 

What You Will Do

• Develop and execute growth strategies for audience engagement through product launches and digital and field events
• Lead multi-channel campaigns (social media, email, video, ads) for brand and services awareness with 80% focus on LinkedIn (videopost)  and 20% on all other channels (Blog/YT/Insta etc)
• Develop and Coordinate Direct and Co-Marketing campaigns with knowledge how to keep all internal and external stakeholders accountable to support your execution and deliver maximum impact on ROI
• Help generate on-brand marketing materials that may include case studies, partner marketing, sales material, and website updates
• Track and report key metrics, using insights to refine marketing efforts

Preview on immediate FY25 Priorities you will work  in collaboration with CGO and co-founders 

• OBF Re Brand Initiative 
• Marketing Calendar, Process and MarTech Re Vamp
• OBF digital and social content re vamp
• Launch Programmatic OBF  Webinar Series
• Design multi-city Happy “hOps” Hour and RevOps Dinner series in collaboration with our partners
• Ideate, Plan, Sponsor, and Organize HubSpot Inbound and Salesforce Dreamforce conferences

Salary Range: 

• Salary Range - $80,000 - $100,000
• OTE with bonus - $125,000

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