Group Product Marketing Manager - Helium 10

About Us:

We're Helium 10, the leading Software company for Amazon sellers. We move fast, really fast, so we need someone who can keep up. We're experts at our craft (and if not, we become experts, fast!) and we hold each other to a high standard. Why? We're shaping the future for Amazon sellers and our customers deserve the best. We make tough decisions, own up to mistakes, and above all, we find solutions to problems.

About the role:

We are seeking an experienced and strategic Group Product Marketing Manager to lead our product marketing initiatives. The ideal candidate will have a proven track record of developing and executing comprehensive product marketing strategies, driving product awareness, and collaborating cross-functionally to achieve business objectives. 

 Responsibilities:

• Oversee product marketing strategies for a diverse portfolio of products and business initiatives. 
• Manage end-to-end product launches, serving as the primary liaison between the product marketing team and internal departments. 
• Provide regular updates on the status of product launches and distribution, ensuring effective communication within the organization. 
• Develop, manage, and execute comprehensive product campaign strategies tailored to target audiences and aligned with business goals. Campaigns may include social media, email, site content, case studies, and events. 
• Collaborate with internal teams to refine product positioning and achieve product-market fit through in-depth market research on trends, competitor landscapes, and customer needs. 
• Ensure seamless alignment on go-to-market strategies by collaborating with sales, marketing, and product teams. 
• Conduct customer stories and user interviews to gain insights into customer business needs and pain points. 
• Lead the creation of effective marketing content, including white papers, case studies, and social proof, utilizing customer stories, product feedback, and market research. 
• Mentor and coach the product marketing team, fostering a collaborative and high-performance culture to achieve goals and deliverables.  

Skills & Qualifications:

• Proven track record of success in product marketing, demonstrating expertise in driving successful product strategies and launches. 
• Deep understanding of market trends and product life cycles. 
• Strong leadership and team management skills, with a focus on cultivating a collaborative and high-performance culture. 
• Exceptional strategic thinking and analytical abilities to navigate complex market dynamics. 
• Effective communication and collaboration skills, enabling seamless teamwork across departments. 
• In-depth understanding of market trends and customer behaviors, facilitating informed decision-making. 

Benefits:

• Unlimited Paid Time Off 
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave