Group Director, Media Analytics - Advantage Solutions

GROUP DIRECTOR, MEDIA ANALYTICS

About Us: We are a leading media agency focused on delivering top-notch analytics and insights to our clients. We are seeking an experienced Group Director to lead our Media Performance Analytics team. This role is pivotal in elevating our media reporting capabilities, developing innovative solutions, and driving actionable insights.

Job Description: As the Group Director of Media Performance Analytics, you will be instrumental in shaping the future of our media analytics practice through innovation in services and strategic team development. This role requires a strong background in media analytics, web analytics, media measurement, and attribution. The ideal candidate will be adept at crafting meaningful narratives from data, leading a team, and selling media analytics services to clients.

Responsibilities:

• Own media analytics product and services delivery across the portfolio of clients.
• Act as the strategic lead on key agency accounts, build and maintain strong relationships with clients and serve as a trusted advisor and partner to client stakeholders.
• Lead the media performance analytics team ensuring high-quality output and context reach, actionable media insights.
• Mentor analysts in the art of interpreting data, guiding them to extract meaningful trends, patterns, and actionable insights from a variety of data sources and platforms. Cultivate a culture of continuous learning and collaboration, ensuring that knowledge and expertise are disseminated throughout the team.
• Collaborate with Media, Strategy, Creative, Technology, and Account teams to develop comprehensive measurement strategies and integrated cross-channel storytelling.
• Utilize all relevant data and technology to drive test & learn agenda in order to improve performance of both conversion driving and awareness/consideration initiatives.
• Lead the evolution of the agency’s measurement practice, implement innovative measurement frameworks and test designs to support media performance optimization.
• Partner with technical resources to guide implementation of key technologies that support data strategy.
• Stay abreast of media industry trends and advancements in analytics and technology. 
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Qualifications:

• 10+ years of experience leading media measurement practice. Agency or business consulting experience is a plus.
• Deep knowledge of digital marketing across email, SMS, app, social, display, search and programmatic platforms. Understanding and prior experience with brand lift studies is preferred, familiarity with offline channels such as linear tv is a plus .
• Advanced working knowledge of key web analytics platforms (e.g. Google Analytics, Adobe Analytics).
• Knowledge of syndicated media research & systems (e.g. Nielsen)
• Experience with data visualization tools (e.g., Power BI, Tableau).
• Experience with cross-channel media measurement and attribution.
• Strong storytelling skills, with the ability to translate data into clearly articulated strategies to accelerate how data and technology supports the maximization of client business outcomes.
• Ability to simplify complex digital concepts and distill them to their core ideas, themes, insights, and recommendations.
• Excellent communication and client presentation skills.
• Proficiency in managing client relationships and delivering high-quality client-facing deliverables.
• Dedication to teammates and a can-do attitude; ability to work effectively in a cross-functional capacity.
• Proven track record of leading and mentoring analytics teams.
• Continuous learning and growth mindset including willingness to stay updated on the latest advancements in analytics and marketing technology.
• High sense of ownership, motivation, and desire to build high performance teams.
• Proactive problem-solving approach to address challenges and roadblocks. Ability to drive innovation in operational processes and improve cross-team collaboration.
• Ability to quickly shift mindset and work in a fast-paced environment.

About AMP Agency

AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, and Chicago. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.

Job Will Remain Open Until Filled

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Position Summary

The Group Account Director will drive the global strategy and deployment across 9 big name brands across the world. The Group Account Director reports to our SVP of Client Service, and is a key client-facing position that is focused on leading and growing key relationships, building our social practice, and contributing to new business pitches.

Essential Job Duties and Responsibilities

• Provides leadership in creating and driving deployment of global social strategies that support client measurement objectives

• Sparking creative ideation through thoughtful insights based on industry & brand knowledge, social trends and analytics.

• Fosters a successful client relationship resulting in long-term client relationships and organic growth.

• Collaborates with agency partners to drive integrated creative strategies.

• Oversees all aspects of client business from concept through execution and managing a team with attention to quality and details

• Accurate financial management of client business from scoping to forecasting and budget reconciliation.

• Creates dependable, organized, and clear communications at all levels and across all departments.

• Frames key issues facing the clients and develops recommended approaches.

• Orchestrates partnerships with internal teams to manage priorities, schedules, and deliverables.

• Develop team members by coaching, training and identifying areas for growth.

• Support Senior Management in new business opportunities and industry wide events

Supervisory Responsibilities

Direct Reports

- Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

Indirect Reports

- May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

- Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job. 

- Travel up to 25%

Minimum Qualifications

The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required):  Bachelor's Degree         

                         (Preferred):  Master's Degree or equivalent experience                    

Field of Study/Area of Experience: Digital Marketing /Social Media

12+ Years of experience in Social Media

Skills, Knowledge and Abilities

• Top Digital agencies, content studios and/or consumer brands working on strategy across all multi-platform consumer touch points preferred.
• Deep expertise across all digital media channels including display, search, social, mobile and programmatic with a solid understanding of the role of ad operations and analytics is a must.
• Knowledge and understanding of the strategic role of audience buying technologies and automation is critical.
• Experience and understanding of media analytics and how to apply data to inform insights, test and optimize to support media strategies.
• Ability to sell – the agency, media strategies, your direction
• Strategic leader with clients.  Must be able to attract, grow and retain clients to want to work with the best agency
• Demonstrates agility in constructing insightful, meaningful real-time dialogue with clients – about the work as well as their business.

Environmental & Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job.  Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds. 

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law.  The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes.  Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.